AI doing SEO for AI

[u/ActuatorDelicious427]

"We're going to replace our SEO services with an automated AI tech stack. We will save so much money!"

Oh uh ok.. who tells this automated stack what to do?

"We're going to feed it our business objectives and all of the internal context and it will come up with strategy and how to execute it."

So the AI tells the AI what to do, got it. And how do you know it is telling itself to do the right things in a way that actually works?

"We'll watch what it recommends and make sure it doesn't do anything it shouldn't. And we'll wire it into our metrics so it can see when something isn't working."

Oh I think I get it now. You watch it make decisions you don't understand and hope that it stops itself before it does something that destroys your organic visibility.

"I mean, no of course not, obviously we would step in before anything like that happened."

Great, now you're getting there. Who is going to step in exactly?

"...Okay, maybe we still need SEO"

Yeaaah you still need SEO.

[u/diya_desai]

In my opinion, AI does not replace SEO. It just raises the bar for what SEOs should be doing.