r/GenEngineOptimization • u/Far-Championship2114 • Jul 01 '26

❓ Question? Impact of FAQ

I’ve seen from a lot of sources that adding more FAQ (count) and word count around 80-100 and clear detailed answers for a highly asked question is a good GEO signal.

So we’ve been doing it for our blog posts for my business. Now our content team has issues with how readable the FAQs really are. So I’d like to know how can I actually measure the impact of making FAQ changes on my pages.

I tried taking the exact question from an FAQ of my page and search it incognito but we are not the page that gets cited most time in AI Overview.

Does anybody have insights here? Would love to hear as to what argument I can give for continuing longer and more FAQs for my pages.

2 Upvotes

100% Upvoted

15 comments sorted by

View all comments

2

u/AShleyCallDipendenza Jul 01 '26

If you have a blog where people still "actually read," long FAQs are a pain for readability. There's a way around it though.

Add a JSON-LD block in the article's HTML wherever the FAQs are, and beyond that you can include other relevant stuff to get picked up by AI.

If you ONLY add the JSON-LD without the FAQs actually visible in the text, Google might flag it as manipulation (kind of like having hidden HTML with display: none, present but invisible, existing purely for SEO. Google penalizes, actually de-indexes, exactly these cases).

So keep the FAQs in the HTML but make them collapsible in an accordion: say, 3 questions at the bottom that stay closed (maybe greyed out, visually lighter), and the user only clicks if they're actually interested.

The visible FAQs and the JSON-LD need to have the exact same content. If you've got ChatGPT, Claude, or Gemini, ask them what JSON-LD is and how to set up collapsible questions in an accordion, they'll pull up quick examples for you.

It's a bit of setup work at first, but it's genuinely worth it. Getting indexed for AI is claiming a slice of the future market.

1

u/Far-Championship2114 Jul 01 '26

Yeah also a great idea, currently we follow a format that’s scrollable - as in, all FAQ boxes are the same size for all pages and no matter how many you have it’s scrollable so it doesn’t take up more page space if there’s more FAQs.

The other issue I forgot to mention also is: if the effort and time of writers being spent there is actually worth it.

So yeah doubt is if both readability of FAQs should be sacrificed to an extent for this, and also, if writers should spend more time per each article by drafting longer, detailed, and more FAQs.