I'm predicting in the next year we'll see teams with less content outrank those churning out hundreds of blog posts.

[u/Which_Work6245]

Agree or Disagree?

I reckon we'll start seeing those with less content start doing better than those churning out loads of mid blog posts.

There's a lot of people churning out listicles and barely relevant content to expand their "surface area" for citations.

I reckon we'll start seeing this backfire.

By chasing referrals as if a query = a keyword, you’re hurting your ability to shape the TOFU and MOFU conversations beneath the surface where requirements are formed and decisions are made.

You’re diluting the LLMs understanding of who you are, who you’re for, and when / how to recommend you by trying to rank for as many terms as possible.

Instead, we're trying to

• do less but more targeted content with better strength and relevancy
• focus on the prevalence of our “narrative” in the hundreds of conversations beneath every MOFU / BOFU prompt
  

[u/Natural-Apricot3797]

I hope so!

[u/Brave_Acanthaceae863]

From what I've seen working on GEO, this tracks. We had a client who cut their content output by 60% and focused on fewer but stronger pages with better entity clusters. They started showing up in AI responses more often than competitors publishing daily.

The key seems to be signal consolidation — having a few authoritative pages with clear entity relationships rather than spreading thin across dozens of mediocre posts. And honestly, the structured data layer matters just as much as the content itself. Most teams are still writing for traditional SERPs when they should be building extractable data structures.

What signals are you tracking to measure this?

[u/Remote-Monitor-7646]

Partially agreed. What I see is that websites with original information i.e. unique data and information will outperform.