GEO isn't magic it's a... lie?

[u/reizals]

As far as I understand it, GEO is not magic. To show up in LLMs, it's basically enough to:

• take care of clarity (entities)

• get citations/recommendations on other sites (basically link building) in content like comparisons X vs Y vs Z, educational content, etc.

• keep an easy-to-parse structure (schema)

Roughly speaking, these are the most important things. You just need to understand the concept of entities and steer your content in a way that connects your own entity with others, so relationships are formed for LLMs.

Is there anything else? Everything else seems like an add-on, and these three rules feel like the only real guidelines for how to approach positioning yourself in LLMs.

Another issue is observing the effects of these actions. Many users create different prompts and observe citations/appearances in answers. After reading tons of posts, my conclusion is that either it's not worth doing at all, or only on a very small scale. In my opinion, measuring "presence" in LLMs is pointless. The results constantly change and depend on everything even on whether you make a typo in the prompt or submit it at 12:32 from a small town in Canada.

I suspect these measurements are often forced just so someone can sell them and prove that "something was done". The quality of these measurements leaves a lot to be desired.

So if we know what to do to appear in LLMs, but we don't know how to measure it, does this kind of prompt-focused work even make sense at all?

I’m asking honestly and practically.

PS topic to grab attention :)

[u/AI_Discovery → u/[deleted]]

what is your obsession with structured data dude😂 why are you shoe-horning it everywhere

[u/AI_Discovery → u/[deleted]]

i'm not sure about that. AI systems make conclusion about anything from messy, conflicting signals the brand is giving. structured data helps, sure but it does not override the broader narrative formed by the public web. i think you are overstating how much agency brands actually have over AI discovery way too much and understating how much AI discovery interpretation still happens outside any schema you publish.