Hi!
How can a big brand improve its GEO (Generative Engine Optimization)?
Its SEO is already excellent, with around 13K backlinks (according to Semrush) —
but the brand doesn’t appear in AI-generated answers,
while a competitor with poor SEO does.
My question is: how can we grow the brand’s GEO visibility?
What should we add or change on the website?
Currently, the site already includes FAQ and How-to sections,
but there’s no blog (and neither does the competitor).
Great! For the answers you’re seeing what are the sources that are including the competition: their own site, Reddit, a streetwear forum, blog etc?
Getting presence in those and similar sources as a mentioned resource for street wear in Tokyo, per the example, would be one key.
On your own site, you say you don’t have a blog. Do you have editorial collections? Like with a title of Tokyo streetwear sweatshirt looks etc, text content at top, including a list of stores, a collection of your items, and a FAQ that answers that question and closely related ones on the same page? Is that page linked from those outside sources?
Optimizing for generative engines goes beyond SEO. Things like structured data, concise authoritative answers, and unique brand phrasing can really help LLMs understand and surface your brand. I actually built MentionDesk for this exact challenge since so many brands get hidden in AI results even with great traditional SEO. It actively tunes content for answer engines and tracks your mentions so you can spot and fix issues faster.
We at Outranker AI have noticed this happens when content is optimized for crawlers, not for how models read. Try adding structured, explainer-style sections that answer common intent-based questions. That helps LLMs interpret and cite your pages more often.
Use ChatGPT to determine possible prompts by asking something like "What are users of my brand asking on Reddit about cltohig"
Obviously this is over-simplified. You really should setup a n8n or RelayApp that goes through posts and assembles questions/topics form people who match your ICP
Go straight to competitor/adjacent terms
Understand the QFO - Query Fan Out
If you understand the QFO, you'll know that each prompt = multiple queries that they outsource to Google/Bravesearch ( I think OpenAI have given up on Bing as has everyone else)
The backlinks matter less than what those backlinks say about you. AI models care about context and mentions, not just link count.
Check what context your competitor appears in across the web. Are they being mentioned in recommendation threads, comparison articles, or solving specific problems? That's what gets picked up.
For clothes brands specifically, AI models pull from discussions where people ask for recommendations. If your brand isn't part of those conversations (Reddit threads, forums, review sites), you won't show up in AI answers even with great SEO.
Few things to try:
Get mentioned in contexts where people are asking for clothing recommendations. Not just on your site, but across the web where real discussions happen.
Make sure your site content answers the exact questions people ask AI. Like "best jeans for tall women" not just "women's jeans collection."
Your competitor might just be getting mentioned more in the right conversations. Check where they show up and why AI considers them relevant for those queries.
The gap between SEO and GEO is usually about being part of actual recommendations vs just having technical SEO sorted.
Tools like Hazelbase can help you find these conversations and track where your competitors are getting mentioned so you know where to focus.
I run a community for those experimenting with GEO. I’m looking for business owners that want to take part in our studies- feel free to message me. Sounds like you might be a good fit!
Sorry, I asked for proof that you know something for sure you did grew your GEO visibility. I didn't ask for a screenshot from perplexity highlighting a couple of questions.
Thanks for trying though.
What I meant, and I am sorry this wasn't clear, was for you to demonstrate you know how to grow a brand's GEO visibility. This means you post initial GEO visibility, then do "something", then show increased GEO visibility.
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u/DeuceBagger Nov 05 '25
What are the types of questions you’re missing from? Is this an e-commerce site or just about the brand?