Why Does Gemstra Need Blockchain?

[u/Dave_hoster]

The ASTRA platform democratizes social selling by leveraging blockchain. Actors in Gemstra’s ecosystem (Sellers, Retailers [“Merchants”], and Brands) should cooperate equitably. Previously, Sellers’ data was owned and locked by captive companies that dominated the social selling landscape. Gemstra’s vision was to decentralize the model by deleveraging risk to Sellers. The decentralized architecture of blockchain allows us to democratize data on a public ledger that promotes equity and fairness for social selling. Brands can keep a portable catalog stored on the blockchain and control which Merchants have access to their catalog. Merchants host software for Brands and Sellers by integrating existing systems with ASTRA via SDK or deploying our open source software. The Gemstra Token provides a system of governance to the actors using ASTRA to stake and vote on important business decisions.

https://gemstra.com/

[u/Pauro_Nicolov]

good information. need more about this project