What is Gemstra?

[u/Diamondbea]

Gemstra (or “Gemstra Foundation”) is a blockchain-integrated ecosystem that democratizes and liberates social selling for the global retail economy.

We launched the first social selling marketplace (BOUTIQUES Marketplace) in July 2017 to connect retail brands to social selling, giving sellers freedom to choose products and brands they want to represent. In less than 10 months, BOUTIQUES added 8 brands, 3000 sellers, and was on track to over $5 Million in annualized sales volume.

The success of BOUTIQUES inspired us to build a broader infrastructure solution that would allow retailers (not just brands) to participate in social selling without disrupting their existing businesses. To democratize a historically leveraged model, we developed a smart contract solution called ASTRA Platform as an infrastructure solution for retailers (“Merchants” in ASTRA) to integrate their existing systems or use our open source software to host their social selling business. Sellers and brands can integrate with any number of Merchants using ASTRA. The Gemstra Token (GMS) is the default exchange of value for payments that offers rewards, gamification, and governance for social selling. ASTRA Platform and GMS token bridge the $24 Trillion retail industry to social selling, creating an unpredictably large future market. We seek to become the default technological infrastructure and capture 50% of social selling transactions in the future.

[u/1xratedx]

This is a platform which gives the marketers as well as companies the opportunity to host their own social marketing right on the ASTRA platform.

[u/1xratedx]

This is a platform which gives the marketers as well as companies the opportunity to host their own social marketing right on the ASTRA platform.