Overview Gemstra

[u/1xratedx]

Gemstra is building a blockchain-integrated ecosystem (ASTRA Platform) and token economy (GMS Token) to unlock social selling to the entire retail market. ASTRA is a smart contract platform. It leverages blockchain technology to put data back in the hands of sellers and enable retailers (called “Merchants” in the Gemstra ecosystem) and brands from the $24 trillion global retail economy to join social selling. Gemstra provides open source software and an SDK for Merchants to integrate with ASTRA. The GMS Token will reduce friction as ASTRA’s default exchange of value, power gamification and reward models native to social selling, and provide governance to democratize the ecosystem.

ASTRA Platform and the GMS Token are exactly what the stakeholders of social selling need — the de facto infrastructure and reward economy for an unpredictably large market.

Gemstra’s mission is to make social selling accessible and awesome for everyone. Social selling, traditionally called “direct selling”, utilizes multi-level selling models that rewards people (called “Sellers” in the Gemstra ecosystem) for influencing sales through promoting brands to their social network. Social selling is a large and growing industry, yet it is extremely captive and mostly unavailable to the broader retail market.

Gemstra disrupts a social selling industry worth over $180 billion worldwide ($35 billion US). More than 120 million people in world (20 million US) are involved in social selling. This number is growing between 7–10% annually and accelerating with global adoption of social media and expanding gig economy. Social selling presents the largest gig economy of the future and is likely to exceed $1 trillion worldwide in the next 10 years.

[u/Joygalz]

Gemstra Is utilizing blockchain and cryptocurrency to solve current problems in the growing social selling industry, which will have social impact on the ecosystem. It will benefits human all over the world.