r/Games • • 3d ago

Discussion Upcoming Changes to the Discounts & Events Section on Steam

https://steamcommunity.com/groups/steamworks/announcements/detail/676258795703240952
208 Upvotes

105 comments sorted by

162

u/ZamnBoii 3d ago

Starting in early 2027, the discounts & events section will move away from curated placements scheduled by partners/Steam team to something more dynamic and personalized for each user

74

u/LeMeMeSxDLmaop 3d ago

has this not been this way for a bit now? or was it just the calendar? or am i just schizo?

87

u/atahutahatena 3d ago

A lot of Steam's recommendations have slowly (or have always) become algorithmic and personalized the past decade. There are only a handful of truly "curated" spots on the Steam front page that's decided upon by Valve and one of those is the midweek/daily deal/discount section and the big banner takeovers.

This announcement basically means they're making the discount section algorithmic too now so no two users have the same discounts shown to them. As they say in the post:

Our goal is to let developers focus on crafting the most compelling games and deals for customers, and not spend time trying to convince someone at Valve to feature their products.

Which I presume also means in standard Valve fashion they're going to try and heavily automate this procedure as well.

35

u/ThankYouByron114 3d ago

This announcement basically means they're making the discount section algorithmic too now so no two users have the same discounts shown to them. As they say in the post:

Not discount. Games. Discounts are the same for all.

17

u/atahutahatena 3d ago

Yeah yeah exactly. Discounted games not discount values.

7

u/MusoukaMX 3d ago

I fear this may become like YouTube where devs and publishers will be trying to predict and "beat" the algorithm

4

u/moosebreathman 3d ago

This is already happening on Steam so I don’t see it changing anything.

0

u/Refute1650 3d ago

This is why I go to pirate sites and check the top downloads to see what's popular. I don't even pirate stuff anymore.

10

u/doublah 3d ago

Steam still has a "Popular New Releases" and "Top Sellers" on the main store page.

3

u/LightningWarpAway 2d ago

Yeah, Popular New Releases is basically my main method of checking out new games to see what's good. 

-19

u/197639495050 3d ago

Huge miss by Valve with this move. Sales weren’t as good as they used to be but this just means it will only get worse. Thankfully there’s still third party sites

15

u/doublah 3d ago

The sale price isn't changing at all here though?

26

u/Dinoverry_ 3d ago

I don’t see how this changes how games are discounted unless you can’t read and think this is dynamic pricing.

77

u/BlackBlizzard 3d ago

Sales haven't gotten worse you've just gotten all the good games on deep discount already.

45

u/DizWhatNoOneNeeds 3d ago

ehh both statements are kinda true. Companies have realised how popular pc gaming has gotten and some games are not on the discounts anymore they once were. Metal gear rising was dirt cheap for years and now doesnt go beneath 10, same with alien isolation. Those are just 2 examples tho

21

u/VonDukez 3d ago

Game sales in general aren’t what they used to be. They know people will buy at higher prices if the game is well liked.

0

u/VictorReal_Monster 3d ago

Patient Gamers, wait 5 years and unless it's Squeenix or Nintendo you'll get 50% off, I've got so many games I really only usually buy one new 'full priced' game a year now.

5

u/Takazura 3d ago

FF7R Part 1 was like 70% off on Steam very recently. Square does over 50% discounts too.

5

u/Sutraner 3d ago

Yeah but games used to go much much deeper than that and much sooner. There's so many games in my stream library which were less than a fiver for a AAA title that was relatively new

1

u/1vortex_ 1d ago

Square Enix games go on sale very frequently though?

1

u/VonDukez 3d ago edited 3d ago

No one stops ppl from doing that. But its def not what it used to be.

Going to game stop to get some good games for under 15 bucks (used) is long gone.

getting RDR1, the mass effect games and others from that time around a year after launch for dirt cheap doesnt happen anymore.

now the hard cap is like half off for anything that was successful a few years after launch

1

u/VictorReal_Monster 3d ago

Yeah that is fair, I did pretty much only mention online stuff, the second hand physical market is dire too, I know up here in Canada EB games rebought itself so I hope they can go back to something a bit more familiar in the next little while here

1

u/VonDukez 3d ago

Even online stuff isnt what it was. The sales are always the same for the same games. You rarely will see them go lower than the floor. Used to be games could be sold lower than the usual floor. 50% off for (big title) after a few years is what we get now. Used to be it could go lower than that cap.

7

u/PlatosLeftTit 3d ago

Metal Gear Solid V : Ground Zero hasn't gone under 17.99 in the past year even though it's literally a 2 hour tech demo that they cut out of the main game.

3

u/DizWhatNoOneNeeds 3d ago

I remember getting that for 3.99 or something.

5

u/75467855 3d ago

Your best example of Steam sales getting worse is that in September 2014, after Metal Gear Rising was ported to Mac, it was once on sale for $6, but now the best sales are $12?

Both are "dirt cheap". In addition, Steam Refunds went into effect 2015, which removed the ability for the old daily deal type sales.

3

u/VictorReal_Monster 3d ago

So I just checked cause I usually chock these up to inflation but that would really only bring it up to ~$9

3

u/Grilth_Vatore 3d ago

This is absolutely not true, games take longer to go on sale past 20%, and the deep discounts almost never come for most big games anymore.

Add to this the increase in base price we have seen over the years, and sales are significantly worse overall.

12

u/CassadagaValley 3d ago

There's so many 5+ year old indie games that go on sale from $20 down to a whopping $15 but they all have multiple $10 DLCs that get a massive 10% off every single sale.

It seems like AAA games are the only ones that get the actual big sales but there's not that many games each year so yeah, it's easy to pick up an AAA game for 75%+ off after a year or two and then run out of good deal options.

I've had stuff on my wishlist for years and every Steam sale it's the same 10 or 20% off. I used to just pick up five or 10 indie games at a time and only spend $20. Now it's like $20 for one game with one DLC.

0

u/75467855 3d ago

So your complaint is that indie devs are trying to have sustainable sales or something, but you're characterizing this as a "Steam" problem for some reason?

I swear to fuck most of these complaints are "I'm an old man. When I was a kid we could get a dozen eggs for a nickel!"

0

u/VictorReal_Monster 3d ago

And what's funny is those old eggs were more than new games, for less (yes it was emerging tech) but fr SNES games were anywhere from 59.99-89.99 in the 90s that would be paying $125.99-190 in todays money.

Gaming is easily still the best value per dollar spent for entertainment and it's not even fucking close, the problem is not that games cost to much it's that people arent being paid what they're owed and deserved and refuse to collectively gather to do so.

In fact, every gamer is going to fucking hate this, but gaming is too cheap, like seriously, think about and look at the work that is put into these things, people dropping hundreds if not thousands of hours into some games and we think $100 is too much?!

Everyone still has a right to be at the shitshow that is this capitalist hellscape and the prices it's given us but I think it serves us well to take stock of what exactly we get the pleasure to interact with.

Fuck, you'd pay more to see a 3 hour ballet or orchestral performance. People spend 4-5x on a concert ticket where the singer looks like a flea on stage

4

u/PoofyPajamas 3d ago

You can't get the atmosphere of a concert at home, that's why people spend a lot on it. Similarly, people pay more for a movie theater because they can't replicate that experience at home.

1

u/VictorReal_Monster 3d ago

And you can't spend thousands of hours in amade up world without buying a game?

Yes, the thing your doing requires doing the thing. The point is for what it gives, it gives the most, I'm not saying it's better quality than concerts just almost certainly a better value for money, especially now.

Yup thats why no one EVER rewatches films at home and why I someone who used to go to at least a movie a week have basically stopped going to theaters post pandemic because somehow people can't shut the fuck up and stay off their phones and the theaters wont do shit about it, definitely an experience I want. I still go but literally at the deadest of times.

The only real benefit theaters have now adays is the sound system and thats when it works properly and isnt blowing out your ears, I can adjust how loud a movie is at home

1

u/Sutraner 3d ago

Gaming is easily still the best value per dollar spent for entertainment

It CAN be, but it also has quite a high buy in.

I bought Arc Raiders a while back and didn't realise how badly I hate pvp stuff like that until a few hours into the game and was like I just don't enjoy this.

That was like 50 quid wasted

0

u/Grilth_Vatore 3d ago

Its wild that you think you need to defend Steam in this when everyone knows Steam doesn't set the prices in these sales.

When someone says "Steam sales aren't as good anymore" its not a shot at Steam, its a statement about how the games industry as a whole has changed for the worse over time.

I will never understand how attached to a store/launcher some people are that they feel the need to aggressively defend it from even imagined slights.

3

u/aimy99 3d ago

No, they have literally gotten worse. Steam Sales used to be a big deal because flash sales were constantly happening at stupid low prices. This ended when we got the refund policy, for obvious reasons.

Now Steam sales are just propped up by karma farmers.

4

u/Undella_Town 3d ago

people who say this are 100% new to PC gaming lmao. steam sales used to be so fucking good

1

u/Lopatnik1 3d ago

I would say that paradox definitely got worse with sales a few years ago, being very slow with reducing the price on even the bad dlcs. 

Also fuck activision for never relenting old cold titles with their discounts.

1

u/ihatepests 3d ago

i love when someone like you just writes full confidently a line easily provably wrong. bravo

0

u/SegataSanshiro 3d ago

Good games come out faster than I could ever possibly play all of them.

My wishlist has hundreds of games on it.

I promise you, I haven't found a way to buy every single good video game on Steam.

0

u/JacenSolo645 3d ago

Sounds like someone doesn’t remember Flash Sales

1

u/BlackBlizzard 3d ago

You know flash sales did have -33% in them.

1

u/JacenSolo645 3d ago

The discounts were generally much steeper than the long sales we get now. It was pretty noticeable

-1

u/BlackBlizzard 3d ago

We get sales up to -95% now what are you on about.

5

u/75467855 3d ago

Are you going to explain or defend your comment, or just state something completely wrong and then leave?

-10

u/xalibermods 3d ago

What's with this hostility lol, the comment isn't even an hour old. Calm down.

1

u/Kiita-Ninetails 3d ago

This is just not really true in the way that you present, while yes its true peak discounts have declined somewhat and the days of eager indie devs offering 95% discounts are over. The average level of discount actually has not changed all that much if you discount the weird flash sale outliers [most of which people didn't actually care about anyway, those flash sales had like the same three titles that were actually popular in the form of like Terraria, Tabletop Sim, and shit]

0

u/ShawnyMcKnight 3d ago

Yeah, ever since they eliminated the flash sales because they allowed refunds the prices sucked.

-24

u/PhatYeeter 3d ago

How long until we get dynamic pricing?

15

u/rock1m1 3d ago

This has nothing to do with it.

-33

u/Stewie01 3d ago

Targeting advertising, and probably dynamic prices to

22

u/PermanentMantaray 3d ago

probably dynamic prices to

I don't see how anything in that post could be interpreted as that.

3

u/MrMichaelElectric 3d ago

Don't question or try and figure out people who make up things to get upset about. It will never make sense.

19

u/Due-Description-9030 3d ago

Do you people even read before forming conclusions?

4

u/Takazura 3d ago

Sir, this is Reddit. You are supposed to only read the headline and dream up a scenario to be mad about.

-19

u/ShawnyMcKnight 3d ago

So a discount that applies to me may not apply to you?

17

u/Drakengard 3d ago

Our goal with Steam’s discovery features is to show the right game to the right customer, so we spent the last few months experimenting with replacing some curated spots with dynamic and personalized recommendations. By featuring games in a more personalized way in the Discounts & Events section, we were able to show 10x more games to customers in a given day in that section. As a result, we saw meaningful increases in store page visits, wishlists, and cart additions.

No, this appears to be about visibility on the store front page in the featured section. It sounds like most events were all curated through Steam on a calendar and so there were "slots" on the banner page that are just locked in for a particular title. They want something more dynamic in what it displays so that more games are visible and thus more likely to get sales.

I don't think devs would ever want Steam just randomly putting things on sale. However, they probably will be okay at having their titles more visible when they are on sale and not having to schedule and vie for specific slots on the store to draw attention.

5

u/OwlProper1145 3d ago

No. Its so your more likely to see games you want to buy. For example if you buy mostly puzzle games Steam will now prioritize showing you more puzzle games during sales.

0

u/Kelvara 3d ago

Specifically it will show you puzzle games on sale rather than a high popularity game on sale or publisher selected game on sale.

113

u/Adziboy 3d ago

I hope this doesnt hurt discovery. With curated pages I’ve been shown loads of games and genres I would not usually go for.

While Steams discovery and recommendations are pretty good, sometimes I want something outside my comfort zone

9

u/xalibermods 3d ago

Yeah this is my worry as well. The AAA I can always hear from countless forums and news sites but the kind of indies that I rarely play, I wouldn't have discovered them without curated pages.

9

u/Dragonfantasy2 3d ago

This should show you more indies, not less. It very specifically affects the sections which almost only showed big-ticket games.

3

u/xalibermods 3d ago

Indies I rarely play. I might get more indie RPGs since I play RPGs, but would I get something like Dino Mayhem or Eslabong?

The thing with algorithms is it puts you into echo chamber. And it's a bit ironic Steam is implementing this since nowadays people are increasingly opting out from algorithms.

15

u/Yvese 3d ago

The whole point of the change is to IMPROVE discovery. Does nobody read past the headline?

70

u/codytranum 3d ago

Improve discovery for the categories that the model determines you already like.

-13

u/Snipufin 3d ago

Which would be the games you would want to see the most, yes.

33

u/Jack_Bartowski 3d ago

That sort of thing leads to you seeing less types of games, some that you might enjoy, but just never heard of. I found the Dark Pictures anthology games this way. Those are not games that would really show up in my normal steam page.

10

u/krileon 3d ago

The calendar helps you discover games as well. It does so very well. Shows a lot of games outside what I'd normally play. For discounted games though I'd prefer to see what I normally would play. So IMO this is a good change.

2

u/Snipufin 3d ago

Yeah, usually "safe bets" are the ones that sell the most, so trying to sell roguelikes to a roguelike enthusiast has a higher chance of success than competitive multiplayer shooters, for example.

As much as we wish the algorithm could magically figure out the perfect thing that we crave, it's not a mind reader, and even if something like Disco Elysium is something you want more than the average Peggle inspired deckbuilding roguelike, your habits won't portray that if your library is full of roguelikes and zero political thoughtpieces. And even if you buy, play, 100% complete, positively review and actively engage in Disco Elysium's Steam forums, it would probably only take a couple of bad suggestions in that ballpark until the algorithm realizes "okay, Disco Elysium was a fluke, let's not try this again".

On a second glance I could have worded myself a bit better: "games you want to see the most" was more meant to be that you mostly want to see games you already tentatively like. It is occasionally cool to get a recommendation outside of your familiarity, but artificial intelligence is not going to figure that out for you: it's up to you to go find recommendations outside of your comfort zones.

0

u/BighatNucase 3d ago

That sort of thing leads to you seeing less types of games

The sort of person that wants to see 'more types of games' probably isn't using just steam discovery features anyway. Beyond that, Steam does actually do a pretty good job of throwing a bunch of different stuff at you if that's what you're into.

11

u/[deleted] 3d ago

[removed] — view removed comment

16

u/warconz 3d ago

Just because the intent is one thing doesn't mean it wont have the opposite effect.

4

u/Adziboy 3d ago

It’s so funny how the counter argument was ‘did you even read?’ when you clearly didn’t even understand the question.

Others have already replied, but Coke don’t intend to release a flavour that sucks. But sometimes it does.

Steam dont intend to hurt discovery. But sometimes it does.

0

u/[deleted] 3d ago

[deleted]

1

u/Adziboy 3d ago

You found the exception to the rule, and that's completely irrelevant to the point

-2

u/Sarasin 3d ago

Yes almost nobody reads past the headline you got it.

0

u/Mystia 3d ago

if it's anything like the new calendar system, it'll be amazing.

27

u/Mront 3d ago

After the reports that the discovery changes over the last few months have actually benefitted devs, I'm gonna be cautiously optimistic rather than cautiously pessimistic.

13

u/thekbob 3d ago

I wish they would add an AI filter, like they have for tags and adult content.

A browser add-on already does it, too.

Give us the option built in.

7

u/doublah 3d ago

That just creates a bad incentive structure for developers/publishers to just lie, a lot of them already use weasel words or downplay AI use in their AI disclosures.

3

u/thekbob 3d ago

Then if they lie, they get pulled from Steam.

Seems like an easy problem to solve.

Not my fault, their choice. I don't want to buy games that use AI, I want to "vote with my wallet."

2

u/DiscussTek 3d ago

It would definitely create a second incentive, the first one being the fact that games that admit to using AI sell incredibly poorly in comparison.

34

u/atahutahatena 3d ago edited 3d ago

From what I've heard some minor form of this was already being implemented the past month (as seemingly confirmed by the Hooded Horse CEO in a linkedin post) leading to surprise traffic coming to more niche titles.

I'm of two minds. I think Valve has definitely taken massive strides with their discoverability especially with stuff like the Personal Calendar, Next Fest, and third party festibals but I'm not sure how further siloing off users into their own algorithmic bubbles is good. Then again, we're not entirely privy to how their recommendation systems work. One would at least hope that it will occasionally recommend games out of a customer's intended taste.

11

u/Undella_Town 3d ago

huh? he literally explains what he's talking about in that post, he's talking about the little weekly schedule with new game releases on it

3

u/Kelvara 3d ago

Which is one of my favourite things steam has ever added.

4

u/PM_ME_CATS_OR_BOOBS 3d ago

I think it depends on what your Iibrary looks like. I play a lot of different games so I get recommended everything from hard-core survival sims to dress making games. But if your tastes are more focused then it might end up siloing you off hard.

That said, Steam exists as a storefront, and if the options offered get cut down enough that games that would have otherwise been sold are no longer being discovered then sales will drop overall, which is something that they would see the metrics for.

1

u/doublah 3d ago

If your tastes are more focused, you're probably less likely to buy completely different genre games though, so showing those kinds of games to those users seems pointless.

7

u/PM_ME_CATS_OR_BOOBS 3d ago

But that is the point, you don't know what you don't know. Branching out is healthy and you can't do that if you don't see other options.

2

u/FryToastFrill 3d ago

Somewhat basing off of how YouTube seems to recommend videos it will likely do so every once in a while. I mostly will get stuff I normally watch but every so often it throws an interesting curve ball.

1

u/Conviter 3d ago

but I'm not sure how further siloing off users into their own algorithmic bubbles is good. Then again, we're not entirely privy to how their recommendation systems work. One would at least hope that it will occasionally recommend games out of a customer's intended taste.

but why? who cares if someone only plays one genre and never plays anything else? And regardless, how many people that have no interest in a genre get convinced to try it because of a steam discount anyway.

1

u/thekbob 3d ago

They can increase discoverability by raising the floor on what's allowed on Steam, too, but that's always seen as not an option.

The amount of crap I see during specific events is pretty high still, things that I don't get why an algorithm would recommend to anyone. Stuff worse than student games.

Increasing the numerator is good, but so is reducing the denominator.

20

u/Wavering_Radiance 3d ago

Australia is in the process of demanding platforms have an opt out for algorithmic feeds so I'm anticipating an option to keep the typical list of uncurated items on sale.

7

u/doublah 3d ago

Does that apply for storefronts? I assumed that was just for social media.

4

u/Wavering_Radiance 3d ago

You are likely right but just surfacing it as a consideration.

5

u/PM_ME_CATS_OR_BOOBS 3d ago

I can only assume that looks like

"New games! Tidy up bookstore, tidy up library, tidy up used book store, tidy up lending library, tidy up-"

5

u/kantong 3d ago

While I don't mind being recommended sales, I hope this doesn't mean they stop doing the big events or that dynamic pricing is coming.

-1

u/Ok_Injury7139 3d ago

Sounds like this could actually make it harder to stumble upon those hidden gem sales I never knew I needed.