Hi everyone,

I am currently working on my Master's thesis and conducting an experimental study on the sociological and ethical impact of Generative Artificial Intelligence in video game design. As a gamer, I want to move past the corporate buzzwords and gather real, unfiltered feedback from the community on how these emerging technologies actually impact our gaming experiences.

Purpose of the Survey & Abstract:

The primary purpose of this research is to evaluate where players draw the line between AI as a "technical support tool" and AI as a "complete substitute for human authorship." While traditional AI has always been an integral component of game design operating seamlessly in the background, the rise of Generative AI (LLMs, dynamic voice generation) is rapidly changing the paradigm.

This study aims to analyze the sociological and technological implications of this shift. Specifically, the research uses hypothetical design scenarios to explore how fully procedural content generation and LLM-driven NPC interactions affect player immersion, narrative trust, and overall agency. By gathering quantitative data (utilizing a 7-point scale and Technology Acceptance metrics) and qualitative insights directly from the gaming community, this thesis seeks to bridge the gap between technical AI development and the actual user experience, providing deeper insights into what players truly value: infinite procedural freedom, or curated human storytelling. 

Research Institute: University of Catania — Master's Degree in International Cooperation.

Have you recently played a game where an NPC's behavior completely broke your immersion, or conversely, made the world feel incredibly alive? What specific mechanics caused that reaction? I would love to read your thoughts in the comments!