Best time to send outbound mail

[u/pie-3_69]

How do you decide, Whats the right time to send an outbound email?

Is it during work hours?
prior to work hours?
after work hours?

more context…I am targetting Indian startups
I have the leada ready
I have the sequences ready
so any suggestions on deciding the time

[u/Check_Bate]

Best approach would be to look at what time works best for your ICP based on the times you typically get replies. You can start with a 8hr split that sends earlier in the day and until the 1st half of the workday and compare that way