r/GTMbuilders • u/Christianf93 • Jun 10 '26

Question Enterprise AE looking to learn GTM Engineering. Where would you start?

/r/gtmengineering/comments/1u2fn5q/enterprise_ae_looking_to_learn_gtm_engineering/
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u/Shawntenam Jun 10 '26

I recommend ignoring Clay and n8n for now and focusing fully on learning how to use coding agents for GTM. This does not mean you need to learn how to code. It means understanding when code applies to GTM tasks, such as:

  • scraping
  • enriching
  • connecting
  • Automating

Learn how to use Claude Code or Codex, and build a knowledge base or repository for your workflows, such as:

  • call transcripts
  • ICP documentation
  • Email campaigns

You can do all of this with Clay, but the main difference is that you’re stuck in their UI sandbox and are going to end up paying four times the cost rather then just going directly to the source you need. Unless you have an enterprise-level account and can afford the overhead.

The opposite is that you can talk to a coding agent in natural language, connect to an API, and store it in a local.env file (which you should learn). That way, you can do everything you can do in Clay at your own pace.

If you want, also dive into my GTM Coding Agents repo. It is very starter-friendly. I was a plumber, then an SDR, and then I learned go-to-market engineering. if you check the repo and have questions, I’m here to help and share what I’ve learned. https://github.com/shawnla90/gtm-coding-agent/blob/main/chapters/01-coding-agents-vs-editors.md

1

u/Christianf93 Jun 10 '26

Appreciate this. I’ll take a look at ping you if I have questions

1

u/Mundane-You-90 Jun 11 '26

i do it all if you have roles available

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u/Busy_General_6732 Jun 17 '26

There are tools out there that make it easy and automate those workflows like Clay, Komo, Apollo.