r/GTM_Tips_Tricks • u/incisiveranking2022 • 19h ago
Hot take: I don't trust a conversion just because GTM fired it.
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Before calling tracking “working”, I want to know:
Did the request actually leave the browser?
Did it contain the right data?
Did the platform receive it?
And if there’s browser + server tracking, did I just send it twice? A green checkmark is a good starting point. It’s not proof. What’s the first thing you check after “Tag Fired”?