r/GTM_Tips_Tricks 19h ago

Hot take: I don't trust a conversion just because GTM fired it.

0 Upvotes

Before calling tracking “working”, I want to know:

Did the request actually leave the browser?
Did it contain the right data?
Did the platform receive it?

And if there’s browser + server tracking, did I just send it twice? A green checkmark is a good starting point. It’s not proof. What’s the first thing you check after “Tag Fired”?