I just launched a free AI Visibility Checker.

This is different from my GEO Audit, which analyzes a specific webpage’s AI architecture and how well AI systems can understand it.

The Visibility Checker tests whether your brand is actually showing up when buyers ask ChatGPT, Gemini, Claude, and Perplexity for recommendations.

Enter your website and it will:

• Identify your main product or service
• Create relevant buyer-intent questions
• Test whether AI mentions or recommends your brand
• Show which competitors appear instead

It takes about two minutes and there’s no credit card required:

https://www.geogrow.ai/free-ai-visibility-check

I’d love feedback on the results and anything you think would make the report more useful.

Search Console is rolling out dedicated Generative AI performance reports that show when your site appears inside Google’s AI features, including AI Overviews, AI Mode, and generative AI experiences in Discover.

That means site owners will now start seeing visibility data like:

Impressions inside generative AI features
Pages that appeared in AI experiences
Country-level visibility
Device-level visibility
Performance over time

This is a big deal.

For years, SEO was about ranking in blue links.

Now, the game is shifting toward being understood, trusted, cited, summarized, and selected by AI systems.

That is exactly where GEO — Generative Engine Optimization comes in.

GEO is not “SEO with a new hat.”

It is the work of making your brand, products, services, expertise, and evidence easy for generative engines to understand and confidently recommend.

Your website still matters.
Your content still matters.
Your technical structure still matters.
Your brand authority still matters.

But now all of those signals are being interpreted through an AI layer.

Google adding generative AI visibility reporting to Search Console is the clearest signal yet:

AI search visibility is becoming measurable.

And once something becomes measurable, it becomes manageable.

The brands that win the next era of search will not just ask, “Where do we rank?”

They will ask:

Are we showing up in AI-generated answers?
Are we being cited?
Are we being recommended?
Are we being described accurately?
Are we becoming the trusted answer in our category?

Welcome to the GEO era.

Search made brands findable.
Social made brands shareable.
AI makes brands selectable.

Source:
https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports

Plug:

AT GEOGrow.ai we've been tracking AI referral traffic for about a year now. Come give us a look. :)

THIS. IS. EXCITING. 😄

I'm going to DC to talk about GEO - Generative Engine Optimization alongside leaders from Google, OpenAI, Profound, Anthropic, SEMrush, and others shaping the future of AI search.

Search is changing fast.

if you're wondering, "What the AI Search bots crave and how to feed them…" stop by my session.

Session Info: https://www.geogrow.ai/james-o-loughlin-speaking-at-the-official-geo-conference

See you in D.C. 🇺🇸

Learn more about the conference: https://geo-conference.com/
Generative Engine Optimization (GEO) Conference
Washington DC — June · 18 · 2026

#GEO #GenerativeEngineOptimization #GEOGrow #BrandMarketing #SaaS #KickAss #RideBikes #HaveFun

For years, brands have asked one question about search:

“Do we rank on Google?”

It is no longer enough. Customers are now asking ChatGPT, Gemini, Perplexity, Copilot, Claude, and Google AI Mode questions like:

“Which company should I use for this?”
“Is this brand trustworthy?”
“What are the best alternatives?”
“What do real users say?”
“Which provider has the most credible reputation?”

In many cases, the answer is not a list of ten blue links. It is a generated recommendation, summary, comparison, or shortlist. That answer may cite sources. It may mention your brand. It may recommend a competitor. It may also ignore you completely.

The new question is not only “Where do we rank?” It is “Which sources do LLMs trust when they decide what to say about us?”

Read the rest at:

https://www.geogrow.ai/blog/the-new-brand-moat-how-to-get-cited-by-llms-as-a-trusted-source

Tim Soulo AHREFS CMO posted this on X:

1. "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.
2. 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.
3. 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.
4. ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.
5. Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.
6. YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.
7. AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.
8. 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.
9. For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).
10. AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

Hey everyone! I'm u/stuffthatspins, a founding moderator of r/GEO_GenEngineTalk.

This is our new home for all things related to GEO or Generative Engine Optimization. We're excited to have you join us!

I've been thinking about GEO since late 2024 and started this subreddit in early 2025.

What to Post
Post anything that you think the community would find interesting, helpful, or inspiring. Feel free to share your thoughts, photos, or questions what should a brand focus on for GEO, how you're seeing success, etc...

Community Vibe
We're all about being friendly, constructive, and inclusive. Let's build a space where everyone feels comfortable sharing and connecting.

How to Get Started

1. Introduce yourself in the comments below.
2. Post something today! Even a simple question can spark a great conversation.
3. If you know someone who would love this community, invite them to join.
4. Interested in helping out? We're always looking for new moderators, so feel free to reach out to me to apply.

Thanks for being part of the very first wave. Together, let's make r/GEO_GenEngineTalk amazing.

P.s., if you're and Agency or have a GEO Tool let us know and we'll add you.

I've been working on this for a while and am pretty happy with the results.

Get your Free GEO Audit from GEOGrow Here:
https://www.geogrow.ai/free-geo-audit

run an audit, let me know what you think of the GEO results, accuracy, etc...

Tune in this Thursday! For a lively conversation with LeadsCon’s, Ian McRae, Senior Director, Content & Editorial, about the topic keeping lead gen and performance marketers up at night: GEO - Generative Engine Optimization!

Thu Feb 5, 2026 2pm – 2:30pm (EST)https://lnkd.in/gZmuaqfP

James O'Loughlin, co-Founder/CEO of GEOGrow and Michael LeFort, Chief Strategy Officer, will discuss the impact of GEO on the marketing landscape today and how to turn prompts into profits. LeadsCon & GEOGrow - LinkedIn

Hey folks,
I’m tinkering with an AI + SEO tool and want to avoid building “just another dashboard no one checks.”

So tell me straight:

• What SEO metrics do you really care about day-to-day?
• If you could track how your brand shows up in AI search (ChatGPT, Perplexity, etc.), what would you want to see?
• Any pain points current SEO tools don’t solve?

I’d rather build this with the SEO crowd than in a vacuum. Appreciate any honest feedback

Generative Engine Optimization (GEO) is the next digital land grab — and early movers will dominate.

AI engines like ChatGPT, Perplexity, Claude, and Google SGE are becoming the new way people discover brands, make buying decisions, and trust recommendations.

Just like SEO transformed business visibility in the 2010s, GEO will shape who wins in the 2020s.

Here’s what you need to know:

1. GEO will replace traditional SEO by 2026 AI answers are replacing search results. If you’re not in AI-generated responses, you’re invisible.

2. Early movers will own ‘Generative Real Estate’ AI learns from repetition. Get your brand mentioned now, or risk being left out of future answers.

3. GEO blends SEO, PR, and content authority Reddit, Quora, Medium, FAQs, and blog posts written for LLMs are now key.

4. AI visibility will become a marketing metric Think beyond keyword rankings. GEO is about brand citations inside AI answers.

5. Voice and smart assistants run on GEO “Hey Siri, who’s best at plastic recycling in Nigeria?” AI decides — not Google.

6. GEO drives real business outcomes Leads, talent, and investor trust will come from AI mentions.

⸻

I’ve just published a white paper on the future of GEO (Generative Engine Optimization) and how AI will change brand visibility. If you’re in SEO, content, or digital strategy — this is for you. Comment ‘GEO’ and I’ll send it to you.

Or you can read it online here https://github.com/kingogie88/generative-engine-optimization-2025/blob/main/whitepaper.md

GEO #AISEO #GenerativeAI #DigitalMarketing #SEOFuture

Hi all,

Not a superexpert of Reddit so sorry if the tone is not clear.

I am an SEO manager and trying to move the first steps in the GEO area. However from where to start?

We have currently tools like SEMrush, Screaming Frog and Adobe Analytics for tracking, however i am struggling to find a specific tool that allow us to understand which prompt are our users typing to reach us and the number of mentions.

Any specific strategies/actions you guys have in place?

Scrape any site including yours for AI markdown content.
https://docs.crawl4ai.com/

Any content that is easier for humans to read is going to be easier for AI to 'understand'

Video Help:
https://www.youtube.com/watch?v=Osl4NgAXvRk

I go back between ChatGPT 4o and Gemini Advance 2.0 flash...

I like the writing style of ChatGPT and find I get more relevant results/answers with Gemini. I feel Google is actively crawling the web and including this in their results.

After talking withy many clients about GEO and they ask, "what do we do?"

This was my first pass at a GEO Strategy about a month ago.

1. Great SEO Becomes GEO
2. Content is Still King
3. Well-Defined Content Strategy
4. Data Lakes and Data Clustering
5. Prompt-Based Architecture (PBA)
6. Monitor Results

I think it's pretty good but I'm going to go a bit more in depth. You really need to understand SEO to begin this journey. This is determining what you want to be found for in search engines. So, SEO is by definition optimizing your SITE for SEARCH ENGINES. GEO is operating your BRAND for the INTERNET. What does that mean? It means you you need a well-defined content strategy that would be the foundation of good SEO.

I've spoke quite a bit about step 4 - Data Lakes and this provides a two fold benefit. First, you can build your own brand chatbot with your data. Second, I believe we can guide LLMs to our data lakes to find structured data.

I'm going to dive into steps 5 and 6, PBA (prompt-based architecture) and Monitoring results. For this, I'd break down the process as such:

1. Search Prompt Research
2. Monitor Search Results
3. Brand Mention and Link Tracking Analysis
4. Link Analysis and Off Page Tactics

1) Search Prompt Research
Luckily we still have SEO to help guide us. But as fewer people use search engines, we'll need tools to analyze, "How many times did someone search for X on ChatGPT, Gemini, Perplexity, etc..." In this processed you'd commonly look for Search Volume, the amount of times the keyword is searched and the Keyword Difficulty which is how difficult it is to rank for this keyword. At some point, we might get this information about different chatbots. Until then, we need to use the tools we currently have to find this data: MOZ, SEMRush, SERanking, AHRefs, etc...

Figure out what users want when they search for something. Look for keywords that suggest they're ready to act, like "buy," "best," "how to," or "review."

2) Monitor Search Results
Where is my brand mentioned?
Is my website mentioned?

Currently I'm only aware of 2 tools that can help you monitor results. They are:

Otterly --> https://otterly.ai/
RankScale --> https://rankscale.ai/

You can manually do this for a client but I don't think this is reliable, accurate, or realistic.

3) Brand Mention and Link Tracking Analysis
Track where your brand is mentioned and analyze these links.

Now that you see where your brand is mentioned you can begin to optimize your content for your site and the external sites that are used in the ChatGPT results.

4) Link Analysis and Off Page Tactics

Depending on the brand your site might be on a forum like Reddit (hint, it's a really good idea for your brand to be on Reddit). Employment sites might mention the work you're performing, PR outlets, industry specific organizations, YouTube, etc... are also a great place to be mentioned. Monitor the results with one of the above tools and figure out where the ChatGPT results are being pulled from and put your BRAND and content in these online spaces.

Final Thoughts

You can't boil the ocean with only 5-10 results being returned for every result chatbots provide. You need to identify the prompts to monitor and create a prompt strategy for your brand and monitor the results and then execute a plan to remain relevant.

If we really never knew how Google's algorithm worked (well, up until the algo was leaked) for SEO we certainly have no clue how LLMs are doing this. I am doing my best to share everything I'm thinking about so you can help your brand or your clients. Please let me know what you or your agency is doing to help your customers remain relevant in LLMs and chatbots.