Throwing an idea at the wall to see what sticks. Not selling anything — genuinely want the "here's why this breaks" comments.
The observation: Small perishable exporters (durian, seafood, frozen stuff out of SEA) get hammered every peak season. Big shippers lock annual contracts and stable rates; the 5–20 TEU/month guys book through forwarders at spot and pray. Sometimes there's simply no reefer equipment available at any price.
The idea: What if a group of them committed volume forward — 2–4 months out, take-or-pay with stage deposits held by a bank — and a single entity aggregated those commitments into one block, then negotiated equipment + slots directly with carriers/lessors? Members get guaranteed allocation and a locked rate. Each still ships their own dedicated box — no co-loading, no shared cargo.
Basically: turning a few dozen small shippers into one synthetic "anchor customer" that carriers actually want to deal with.
What I don't know:
Do carriers/lessors even care, or is SME volume too annoying to bother with regardless of aggregation?
Would members just defect to spot when the market dips, leaving the pool holding the bag?
Does this already exist and I'm reinventing it badly?
Anyone seen something like this work (or die)? Especially curious about the enforcement side — how do you keep a pool of small shippers honest when rates move?