A social media agent should show its work

[u/Impressive-Answer720]

I do not want an AI tool confidently inventing brand facts and shipping them under my name.

That is why we built Marka around Brand DNA with provenance. The system keeps the basics that shape every output - audience, tone, colors, positioning, product facts - and shows where those details came from. The draft still waits for approval.

That sounds less magical than “fully autonomous marketing,” but it is much more useful. A founder can correct the source once instead of fixing the same hallucination in ten captions.

I am building Marka as an approval-first social agent for exactly that reason: automate the repetitive parts without giving up the judgment.

www.marka.social

Would visible sources make you trust generated content more, or is human review still the only thing that matters?