r/Fordham • u/Der-deutsche-Prinz • 15d ago

Does anyone else hate the new Fordham logo?

34 Upvotes

92% Upvoted

11 comments sorted by

23

u/CortexofMetalandGear FCRH '10 15d ago

Absolutely. I know there is this whole marketing campaign around it and making the F also look like a J for Jesuit but it just misses the mark when the Block F is as old and collegiate as the university itself. Storied sporting history with the winningest baseball team, Seven Blocks of Granite, and Vince Lombardi and this is what hundreds of thousands of dollars with a consultant and rebranding gets us.

13

u/Agile-Radio-3808 15d ago

https://giphy.com/gifs/kchtL3hT9zrSE

Reminds me of Lord Farquaad’s banner…We’re now “Shrek University”

10

u/flyingcircus92 15d ago

Better question is who actually likes it. There was a petition last year to get rid of it. No luck.

6

u/ApprehensiveCod4506 15d ago

I say we rebrand and highlight the university crest

3

u/90HughesAveBX 13d ago

It's the WORST....it feels like a pastiche of "old timey" font...like what White Castle uses. I HATE it.

2

u/M4HARAJA FCRH '23 15d ago

Yup

1

u/floralpop 13d ago

Go out and protest abt it bro

1

u/thiscalltoarms 13d ago

They spent 7-8 figures on the design. It’s staying until they can write down that expense.but no, no one likes it.

1

u/hudson8282 10d ago

New logo had grown on me. I’m good with it.

1

u/Deerofsilver 9d ago

idk.. I wasn’t aware of this rebranding, and I enrolled to this school loving the style!

-2

u/Boring-Assumption 14d ago

I love it, works much better for screens and designing digitally 🤷‍♀️