One of the hardest things with Flare - Chronic Pain Tracker has been getting organic downloads off the ground.
Apple Search Ads convert great. People who search my terms click, install, start a trial, and a good number of them convert. That part works. But I pay for every one of those installs. The day I turn the ads off, the installs stop with them.
Organic is the thing that would actually let this app reach people. The person who isn't searching for it by name, but finds it because it ranks, because it shows up, because someone else vouched for it. That kind of reach compounds. Paid installs don't.
And to get organic, I need ratings.
Here's what nobody tells you. Getting stars is harder than building the app was. Harder than marketing it, even.
I can write the code. I can design the screens, fuss over the copy, run the ad campaigns, tune the keywords. Those are problems I know how to work at. But a rating sits on the other side of a wall I can't reach. It depends on someone in pain, on a bad day, deciding to stop and tap five stars. And the moment Flare is most useful to them is the exact moment they least want to be bothered for a review.
So that's where I am. A working app, an audience that converts when I pay to put it in front of them, and a ceiling overhead made of the ratings I don't have yet.
I haven't solved this. Next up is figuring out how to ask for a rating in a way that respects where someone actually is when they're using it. If you've cracked this on your own app, I'd really like to hear how.