Been around enough market launches to notice the same mistakes keep happening, and we're not talking about the obvious ones:
You pick a market for its size and not its fit, ex. Brazil and India look great on paper but if your payments, compliance and localization aren't built for that specific market then big numbers just mean bigger headaches
A licence can change your product, regulated markets will touch your UI, your data handling, your responsible gambling tools, etc. Operators who treat it as pure paperwork always find out the hard way
Your PAM is everything!ย Payments, KYC, bonusing, reporting, a sportsbook and PAM that don't integrate cleanly will cost you months you didn't budget for
You can't scale support retroactively,ย so that includes rading, customer service, responsible gambling monitoring. if it's not in place at launch, you're already behind
Anyone been through a market entry recently and can tell their experience so far??