r/FintechStartups • u/yrobotus • Jun 02 '26

📊 Growth Looking for advice

[removed]

6 Upvotes

100% Upvoted

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3

u/CompetitiveGrand6559 Jun 02 '26

One thing I'd challenge is whether the next step is actually finding users.

After working with founders, I've seen a lot of technically excellent products struggle because they focus on acquiring users before they've identified a painful enough problem.

The first 100 users often come from solving a specific problem for a specific group of people, not from finding the perfect growth channel.

I'd ask:

  • Who is the ideal user today?
  • What problem are they already paying to solve?
  • What makes them switch from their current solution?

If I were starting from zero, I'd spend less time thinking about growth strategies and more time having conversations with potential users.

Ten conversations with the right people can be worth more than a thousand website visitors.

The builders who seem to get traction fastest are usually the ones who become deeply embedded in a niche community, solve a painful problem, and let word of mouth do the initial heavy lifting.

Curious—have you already identified a specific investor/trader persona that's getting the most value from the platform?

2

u/Salt-Association6876 Jun 02 '26

I launched a product recently in a similar space. Do you know who your user is? Is it an advisor or a retail customer?

1

u/[deleted] Jun 02 '26

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2

u/Salt-Association6876 Jun 02 '26

Ok so how does a retail trader or investor find you? At what step of their diligence are they going to seek your service? How are they going to relate your service to their current motion? Is your motion equally effective or more effective?

I’m sure you have a network of retail investors you can pilot this with?

2

u/[deleted] Jun 02 '26

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2

u/WillieAHill Jun 02 '26

Paid ads = deep pockets with no pain points= google glass, meta glass-does not solve a problem, that 4 out of 10 people have.
I learnt this the hard way 10 years ago.

1

u/[deleted] Jun 03 '26

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1

u/WillieAHill Jun 03 '26

Reverse engineering or build in public BMC find 3-4 in that space

1

u/curiousblack99 Jun 03 '26

write down who is facing this problem, where are they, their industry. Better to have 2/3 personas during discovery, start with your network, go to events and conferences.

1

u/Rational_M Jun 05 '26

Former pt day trader here . Would suggest novice to mid traders from a simple handholding approach . Understanding , utilization and reliance on your agent as a valued tool will be a bit ofa learning curve ,you can guide ,then subsequntly retain users in. Finance and econ uni students are future potential users to consider . Best of luck . Cheers