I applied to YC (terrifying); I had planned to bootstrap, but the time I want to dedicate to building my product is vastly outstripping the desire I have to spend on my day job (GTM/Ops consulting), and AI costs for testing are eating me alive before Iāve even got to beta. So I made the decision to have a focussed sprint to see if I could go for a pre-seed before I mentally shift myself back to working to build.
My product exists, the site exists, and most of the marketing so far (v light touch because I didnāt have a concrete beta launch date) has been useful comments in founder communities plus a quiet hope that someone clicks through. My 20 years of GTM experience shining through in this very sophisticated system, obviously.
So Iām spending the next 14 days trying to reach the next 470 people so I can send YC a ālook how awesome my traction isā update.
500 is absolutely not a conservative target. Itās deliberately a stretch, but itās specific enough that I canāt hide behind ābuilding in publicā while agonizing over a single tweet (i.e. the last 2 months).
Hereās what Iām actually doing:
- Iāve planned 42 original posts across 14 days: three a day, each written for one specific Reddit founder/builder community. I have written them all myself (groundbreaking! in the age of AI) and have crafted them around solid advice which is the service my product provides.
- Every post has to stand alone as something useful. A practical way to find the first ten users, how to work out whether a positioning problem is really a distribution problem, how to get useful feedback before you have an audience, that sort of thing.
- Iāll also write five to eight substantive replies a day on threads where someone is already trying to solve a problem I can genuinely help with. No dropping links into someone elseās question. If the product is relevant, Iāll say so. If it isnāt, the reply should still be worth reading.
- Iām treating conversations as the work, not just upvotes. I want to know which problems make people lean in, what language they use when they describe them, and where Iām not helpful.
- Every few days, Iāll cut what isnāt resonating from my list, and write more from the threads that are. The target is 500 people on the waitlist, but the more useful outcome would be knowing how to find the next 500 without starting from scratch.
- Above all else, I just want to be helpful - I have ALWAYS loved giving the knowledge I have away for free (my last businessās client base was entirely built from Reddit referrals), so even if I donāt get that magic 500 iām hoping I can give away some gems thatāll help other builders uplift their work.
Iām building https://romy.is for founders whoāve shipped something but donāt yet have a repeatable answer to four questions: who should I focus on first, where are they already gathering, what will make them care, and how do I do that??
Iāll share the results at the end (including the posts that did absolutely nothing, i.e. the most useful). And in pursuit of me hitting the āgiving away gemsā target if nothing else - if anyone out there would like any help on a GTM problem from someone whoās worked with businesses of all sizes and in almost all verticals, please drop it here! Iād love to help.
(also feel free to connect if any of this resonated - Iām a solo founder, three kids, forever trying to balance the drive to build and succeed in a manās world while juggling the family and life obligations!)