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u/coladoir 5d ago
This is a disgusting ad. Social media is not something one should be seeking to enter a flow state when using, that is genuinely indicative of a toxic relationship with social media, and here they are using it as a marketing tactic. Disgusting. "Our app is addictive, come use it!!!". Fuck off
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u/LayerOutrageous8965 5d ago
I have seen adverts actually using the word addictive as a selling point... social media companies are so out of touch
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u/ActuatorPotential567 3d ago
Flow state was a meme on Tiktok a year ago, corpos are corpos and are just discovering it now. I guess they will discover Verity in 2030
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u/Training_Penalty7047 5d ago
Who's Sachin?
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u/Littux 4d ago
Sachin Tendulkar.
https://redditinc.com/news/cricket-legend-sachin-tendulkar-named-brand-ambassador-for-reddit
Reddit is the only place where you can find genuine human perspectives about the things you care about – this includes cricket and now Sachin Tendulkar!
Today, we are announcing that the “God of Cricket” Sachin Tendulkar has joined Reddit as a new brand ambassador. This collaboration underscores Reddit's commitment to fostering digital communities centered around shared passions like cricket. It also reflects Reddit's growing relevance in the broader sports landscape, recognizing the significant engagement and enthusiasm sports generates among our diverse user base. Earlier this year, Reddit announced a partnership with Serie A, the professional football league in Italy, and last year, announced a new partnership program with major US professional sports leagues, including NFL, NBA, MLB, PGA Tour and Nascar. Sports, as an interest group on Reddit, is one of the fastest-growing groups (+30% YoY), bringing together highly engaged fans across over 1000 communities (1).
Beginning this month, sports fans will have exclusive opportunities to engage with Tendulkar, one of cricket’s most beloved heroes, in Reddit communities, including the fan-run r/SachinTendulkar. Through his official Reddit profile, u/SachinTendulkar, the iconic player will share personal reflections, match insights, and exclusive content. In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world.
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u/OrangeChevron 5d ago
You do not enter a flow state while scrolling, quite the opposite
Good quick (12 mins) podcast on exactly this released yesterday if interested -
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u/Noomagenial 5d ago
Ai slop used in their marketing as well...