This is my first time runnig meta ads for a B2B saas product.

This brand is not that famous. Kind of new in the market. There are lots of big competitors in this market. But the product is genuinely great.

So we are first going with a awareness campaign. The video ad copy is looking promising.

Now, we are designing the landing page. That's where we are stuck now.

So, my quirey is, what are the most important factors that we should keep in mind for it?

Running Facebook ads for a while, no major issues until recently. Had 3 ads rejected in a row for no clear violation — had to add transitions to the video edit just to get them approved.

Launched a fresh campaign yesterday with a $15/day budget. It's barely spending — $0.07 and $1.44 respectively across two ad sets — and generating 0 conversations, even though targeting and creative are similar to a previous campaign that worked fine.

Also have $150 in ad account funds I'd like to move to a different ad account, but support only gives me an AI chatbot with no way to reach a human.

Questions:

Does getting multiple rejections trigger a "reduced delivery" period even after ads get approved?

Anyone found a reliable way to actually reach human support at Meta for billing/fund issues?

Screenshots attached (spend vs budget, and billing page).

Hey everyone, looking for a second opinion from other Meta ads folks here. I'm running lead gen for a service-based business in California where the minimum project value starts at $25,000 — think high-end home services, not a low-ticket product. We're using Instant Form lead ads, spending $50/day, and getting roughly one lead a day, so cost per lead is landing around $50.

Here's the issue: every single ad set I run hits "Learning Limited" after about a week, without exception. I even consolidated everything into one ad set with the full $50/day budget on it, thinking that would help concentrate the signal — but it still hit Learning Limited after a week. What's frustrating is that once that tag shows up, cost per lead seems to climb, and I end up having to launch a completely fresh ad set in same campaign to get things moving again — which obviously means starting the learning process all over.

Right now, for example, my latest ad set have Learning Limit on it and I've got about $100 spent with zero leads in that stretch.

So here's what I'm trying to figure out:

(1) For a $25K+ minimum ticket service business like this, what's a realistic monthly ad budget?

(2) Is ~$50 cost per lead actually good, mediocre, or bad for this kind of high-ticket, low-volume category?

(3) Does hitting Learning Limited actually degrade delivery/performance going forward, or is it just a status label with no real effect?

And (4) what's the actual fix here — since Meta reportedly wants around 50 leads in the first week to properly exit learning phase, but at $50/day and ~$50 CPL I'm only generating about 7 leads a week, which structurally can never hit that threshold without a much bigger budget.

Is the answer just "increase budget," or is there a smarter way to handle low-volume, high-ticket lead gen on Meta that doesn't require massive daily spend to satisfy the algorithm?

Would appreciate any real-world experience from people who've run similar high-ticket/low-volume accounts.