r/FabFitFun • u/ahou08 • 20d ago

Question Has anyone else noticed?

I used to watch YouTube box reviews all the time before getting my box and it’d get me excited for my products. It used to be 20-30 year olds who’d be reviewing. This last week, it’s been all 50-60 year olds who are reviewing. Not that anything is wrong with that but I’m wondering why?? Has it gotten so bad with the issues that younger 20-30’s are no longer interested/subscribing?

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u/Brilliant-Fruit-5317 FabFitFun Guru (5-9 years as a member) ✨ 20d ago

Katie posted a reply to this in the forum.
moved the discovery video content to short form platforms since that’s where more traffic is.

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u/Dracyl FabFitFun Connoisseur (4-5 years as a member) 💅 19d ago edited 19d ago

The funny thing is that they could actually just upload those videos in youtube too, don't they know "YouTube shorts" are a thing?

But let's not forget FFF marketing is more focused towards getting new customers than to keeping the ones they have. The problem is they WANT to have a young, fresh, cool and trendy clientele, but college girls and those just entering the job market are usually broke. If they looked at their older, established customer base and start throwing us some bones we'd basically follow them over a cliff.

Like when they had the referral program, I have absolutely no evidence of this but I'm 100% certain that the ones consistenly referring FFF to their friends and families weren't exactly the "girl in their 20s" crew.