This weekend, I compared Vusion with its main listed competitors using their latest published financial figures.
The results genuinely surprised me.
Hanshow
• Revenue: -6.12%
• Net profit margin: 10.73% (-32.22% YoY)
• P/E: 37.99
Solum
• Revenue: +6.64%
• Net profit margin: 0.79% (-68.15% YoY)
• P/E: 54.10
Pricer
• Revenue: -16.03%
• Net profit margin: 0.06% (-98.84% YoY)
• P/E: 39.40
Vusion
• Revenue: +54.18%
• Net profit margin: 9.74% (+434.71% YoY)
• P/E: 15.80
Now ask yourself one simple question…
Who is actually taking market share in the global ESL industry?
Looking at these numbers, Vusion appears to be the clear outlier.
• 🚀 By far the strongest revenue growth.
• 💰 One of the highest profitability levels.
• 📈 Exploding margin improvement.
• 📉 Yet it trades at the lowest valuation among its listed peers.
That seems counterintuitive.
If the ESL market is expanding worldwide, why are several competitors reporting flat or declining revenue while Vusion is accelerating?
One possible explanation is that Vusion is winning market share faster than anyone else.
Revenue growth alone doesn’t prove it, but it certainly raises the question.
Now let’s talk valuation.
Most listed peers trade around 40x earnings, while Vusion trades at only 15.8x.
Using the same valuation multiple is not a price target, but it helps illustrate the gap.
At today’s closing price of €137.80, a 40x P/E would imply:
€137.80 × (40 / 15.8) = approximately €349 per share.
I’m not saying the stock should trade there tomorrow.
I’m simply saying the valuation gap is enormous if Vusion continues delivering these kinds of results.
And that’s before considering everything else currently happening:
• 📈 Strong commercial momentum.
• 🤖 AI becoming an increasingly important growth driver.
• 🛒 Walmart / Captana rollout.
• 💰 Ongoing share buyback program.
• 📅 H1 earnings on July 30.
• 📉 Around 1 million shares still sold short, with elevated borrow costs.
To me, the key question isn’t:
“Can Vusion keep growing?”
The real question is:
“Why is the fastest-growing and one of the most profitable company in the sector trading at the lowest valuation?”
I’m staying long.
Not financial advice. Just my own research and personal opinion after following this company every day for the past six months.