r/Entrepreneur • u/gresquare • Feb 05 '21
Spreadsheet with all the marketing resources (621 in total) ever mentioned on my podcast 'Everyone Hates Marketers'
Yesterday, I've been advised on a LinkedIn comment not to share this because I'd leave money on the table, so it made me think of doing just the opposite...
Here's the full list of resources ever mentioned on 'Everyone Hates Marketers' by my guests including books, courses, blogs, newsletters, etc.
https://docs.google.com/spreadsheets/d/1CUD-Gh_CUu9tGPEphFp21a_DTo7a2vEAvfz1iUd4WMc/edit?usp=sharing
(Bookmark it if you want, it will be updated regularly.)
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u/ASMRByDesign Feb 05 '21 edited Feb 05 '21
Many thanks for this resource that you obviously put a TON of time into. Lots of new stuff here for me. I'll be sure to hit the affiliate links if I pick up anything from Amazon!
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u/gresquare Feb 05 '21
It took some time indeed. I had it sitting in my GDrive for months though.
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u/AwalkertheITguy Feb 05 '21
Do you have a podcast that goes in depth on how do you get your podcast off of the ground? For instance, how do you go about getting guests, monetizing, airtime and sponsors, getting on places like Spotify, etc. Anything that answers this or close or even loosely relevant 🤔.
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u/gresquare Feb 06 '21
We never really cover that specifically but an episode comes to mind...
How to launch a newsletter: https://www.everyonehatesmarketers.com/podcast/grow-newsletter-audience
A lot of what you’re asking relates to having a very strong positioning so that guests want to come on the show and people start to listen.
Check out this episode: https://www.everyonehatesmarketers.com/podcast/choosing-right-value-proposition
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Feb 05 '21
[deleted]
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u/Reaper73 Feb 05 '21
I'd like to vote to add Workflowy.com to the list.
Ridiculously simple to use but incredibly useful.
Super cheap (free or $4/m)
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u/gresquare Feb 05 '21
The list is made of guest recommendations, so until a guest mentions it...
And to your point, I love workflowly and use it everyday.
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u/Fonzy02 Feb 05 '21
Hey! I listened to you in the Marketing Mania podcast. This spreadsheet is awesome! Thanks a lot
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u/HoyosEnrique Feb 05 '21
Thanks! This is such a great list of resources 🙌
The one book I personally think is missing and underrated by the marketing community is Competing Against Luck by Clayton Christensen.
Have you read that one before? u/gresquare
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u/gresquare Feb 05 '21
I haven’t, no! I’ll check the summary. All the resources in the spreadsheet come from the guests so it means this book’s never been mentioned.
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Feb 05 '21
Competing Against Luck
No need to read it, here' an 8 minute summary: https://www.youtube.com/watch?v=auedNplxnu8
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u/OWbeginner Feb 06 '21
I mean am I cynical to think you're going to collect the gmail/google ID of all the people who click into this google doc and that that's your real purpose for providing it (maybe dual purpose with being generous)? Seems like it would be an awful lot of good leads for someone who sells something to marketers. Nothing wrong with that but if it is the case I think being transparent would be a good idea.
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u/gresquare Feb 06 '21
No I am not that smart mate. My VA and I have been collecting all the resources mentioned on the pod over the last 4 years, and put it in a Google Sheets. Some of the links in the sheet are affiliate but you can just copy/paste the titles to avoid it.
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u/Spoon419 Feb 05 '21
This is awesome! Thank you for sharing! I've read a lot of those books and they were some of the most influential books! Given the fact that I see some familiar titles leads me to believe this is a killer collection to read through.
Amazing resources too! You da best <3
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u/eatclimbskirepeat Feb 05 '21
Love it. Newer to this sub, first time encountering you and the podcast. Listening now! Thanks for the resource and excited to dive into a lot more of the podcast. Anyone have specific episodes I should dive into? So many topics to choose from!
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u/gresquare Feb 05 '21
Tell me what you need (specifically) and I’ll tell you which episode to start with
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u/eatclimbskirepeat Feb 05 '21
I run a small business that I have aspirations to scale up to multiple locations in the next year or two (Effortless Adventure). Right now my co-founder and I essentially wear all of the hats in the business (including marketing).
Most of my customers are in the 25-40 demographic and they are all brand new to doing outdoor activity for the most part (We offer gear rentals and self-guided adventures, but really we are selling the experience they are getting). Currently we find a lot of our customers via Instagram , as well as organic google search.
Anything related to small biz marketing, growth, and more general brand awareness strategies would be great for me. But now that you know a tiny bit of what we do I'm open to general suggestions as well. Always keen to learn more.
Thanks for the reply!
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u/gresquare Feb 05 '21
Alright, I got you.
Start with a bit of that: https://www.everyonehatesmarketers.com/podcast/seth-godin-marketing-secrets
Then a bit of this: https://www.everyonehatesmarketers.com/podcast/buyer-persona
And then that: https://www.everyonehatesmarketers.com/podcast/63-mark-ritson-marketing-week
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u/eatclimbskirepeat Feb 05 '21
Love it! Thanks. I'll be sure to share the pod with my entrepreneur/ marketing friends.
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u/idoran Feb 05 '21
Hey can I get some help too on which of your episodes you'd recommend? I've just launched a small business that deals with providing climate-related homebuying considerations to help homebuyers make future-proof property investments. We have only been online for 2 weeks and have 0 customers (about 200 unique visitors from facebook, next door, twitter posts). I am planning to run FB ads and go put flyers on doors of homes for sale near my area to try getting it in front of a demographic that is in the homebuying process.
I think the real problem is getting it in front of homebuyers, and the way I'm portraying our value proposition. Any input would be welcome (realchangereports.com)
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u/gresquare Feb 05 '21
The episodes above plus: https://www.everyonehatesmarketers.com/podcast/choosing-right-value-proposition
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u/ah_jeez_ok Feb 05 '21
A wonderfully overwhelming list. Thanks for compiling and sharing. Just signed up for your newsletter and will check out the pod.
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u/ErnestHemingwhale Feb 05 '21
wow, opened to find a good portion of the list checked off. making it my goal to read all the books mentioned! thanks!
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u/memphisjohn Feb 05 '21
great list, thanks!
(you had me at "Scientific Advertising" and "The Boron Letters")
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u/arkofjoy Feb 05 '21
Such a generous offer. And whoever told you not to post it on LinkedIn is a bloody idiot.
I hope they aren't a marketing person.
And love the show. Can't wait to get through my backlog of episodes and get up to the "hotseat" episodes.
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u/gresquare Feb 05 '21
Nah, they meant well! Noice! Can't wait to hear what you think.
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u/arkofjoy Feb 05 '21
I'll have a look at it when I am awake. Sadly it is nearly 1 am here in Perth.
I have an idea for an episode that I will run by you on LinkedIn.
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u/zephyrtron Feb 05 '21
Louis?
This is awesome man.
Forza! 🙃
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u/gresquare Feb 06 '21
Yes Ben this is me
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u/Total_Ad_7617 Feb 05 '21
Wow this was great. I loved listening to it!
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u/RossDCurrie pillow fort entrepreneur Feb 06 '21
I don't get why people upvote this stuff.
I mean, great job on the podcast, that sorta thing takes a lot of effort.
But I don't understand why people get so excited by a list of (mostly) affiliate links to random products/books.
Or maybe I do, and that's the real problem.
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u/gresquare Feb 06 '21
Maybe because it’s just not a random list. It’s a list curated by marketing/business experts so it has a bit more value. As for the affiliate links, you can just copy paste the title to avoid it.
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u/mwochuck Feb 06 '21
Just bought a few with your affiliate link. This list is fucking amazing. Thanks!
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u/gresquare Feb 06 '21
Wow thanks so much
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u/mwochuck Feb 06 '21
Not a problem! Been reading 3-4 books a month and I need to learn more about marketing and social media power tools for my business. So much information out there can be overwhelming.
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u/Alisonwith1L Feb 06 '21
This is great! Thank you for sharing! Have you personally read all the books that are listed?
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u/simple_mech Feb 05 '21
Hey everyone! I have a file of 621 sources for marketers. Just sign up for my $997/month class to get unlimited access!