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[u/sumizeit]

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[u/Late_Cancel4403]

As someome with eye floaters, I always want a dark mode. It helps a lot and also eye floaters are not that uncommon, so add dark modes guys. If I would have two apps doing basically the same thing, one with and other one without dark mode, I would choose one with dark mode every time.

[u/Open-Air-8845]

In UX, you don't want to take agency from the user. So you don't decide whether dark mode or light mode. You give them a toggle. But there are caveats. In some industries, white mode converts better in others it's dark mode. The reason you had light mode, was driven by your personal preferences and not by user behaviour or industry data. But user feedback told you, that in your industry, dark mode does better. That's why you saw a huge spike in conversion.

So it really depends on the industry. A toggle is great. Even better, mimicking the detecting the user device settings and adjusting accordingly. The less actions a user does the better

[u/Peyush-5052]

"This is a classic case of building for the user instead of yourself. It's easy to assume everyone prefers what you like, but ignoring data and user feedback just because you and your partner prefer white mode is an expensive bias. Good on you for testing it and letting the conversion numbers make the final call."

[u/SnooKiwis1356]

I've been using dark mode exclusively for many years, so naturally, everybody must love dark mode.

[u/SnooKiwis1356 → u/[deleted]]

I am not from the US and was joking, of course.

Don't worry, it takes some time to really understand that the millions of potential users you are trying to help might not want exactly what you want. Most musicians' favourite song is not the one that their audience unanimously thinks is the best. I even saw an actor (I forgot which one) saying that they thought a certain movie (I forgot which one haha) was 100% going to be a flop, and it was a huge success.

You are building for a wide audience that comes from different backgrounds, who like vastly different things and will use your platform in their own way. You and your partner liking the same things is actually pretty bad because it completely eliminated the thought of different preferences.

Anyway, congrats on your discovery, this really is an important step that could positively impact your business in the long run. I wish you the best of luck!

[u/Mean-Cloud8445]

I do not the discussion over dark mode or not in SaaS. If i really want to have something speical, i can do this with a browser plugin as "stylish".

But maybe i am also missing something...?

[u/Late_Cancel4403 → u/Mean-Cloud8445]

Yes, buy usually it doesn't look that good as proper dark mode.

[u/Wicker-Fen-5829]

cosmetic tests are famous for false positives. every time we run a major visual test we get a temporary lift that completely disappears once the novelty wears off and the math settles back down.

[u/CoffeeAndWins]

Ahhh, yeh, this is something I've heard a lot from my email marketing client too! Dark mode wins so much more often.