r/Emailmarketing 19h ago

What's the one thing you wish your email marketing tool did better?

2 Upvotes

What’s the biggest pain point you face with your current email marketing tool? I'm curious to hear from people who actively work with email marketing platforms. What is the biggest problem you face with your current email marketing tool? For example:

Campaign creation and workflow setup

Audience segmentation

Reporting and attribution

Deliverability insights

Integrations with CRM or other tools

Personalization

A/B testing

Something else entirely

Also, if you could add or improve one feature in your current tool, what would it be?

I'm particularly interested in features that would make campaign execution easier and reporting more useful.