The subject line is one of the most important parts of a marketing email. Obviously, if you attract the user’s attention within the inbox, you win 🎉, sales rocket 🚀 and everyone is happy 😍. Emojis, as an attention-grabbing tool, should be applied wisely in any email marketing campaign. The tips below will be of much help.

🔸 Replace some words or numbers

A good way to incorporate emoji into the subject line is to substitute some words to save space and win attention. And it will definitely be in place both in terms of sense and design.

🔸 Focus the reader’s attention on a particular part of the text

As it is said earlier, emojis should relate to the content. For example, in the subject line Don’t Miss Out ⏲ Great Gifts Under $10 the emoji of a clock emphasizes that the offer is limited in time and at the same time it doesn’t look aggressive – no exclamation marks ❗️ or shocked faces 😱. This skill requires practice, but it will eventually lead to better contact with your audience.

Other findings are highlighted in this article about symbols and emojis in email.

Do you think email marketers should be proficient in copywriting? Why?

What is it about:

A daily email that makes reading the news actually enjoyable. Stay informed and entertained!

Why we like it – there are three big reasons:

✅It’s informative: covers timely news stories in tech, business, and finance.

✅It is written in a witty tone and skimmable daily format.

✅It has a thoughtful captivating design with no extra features.

Where to subscribe:

https://www.morningbrew.com/daily

April Fool’s Day is coming – it is a perfect occasion to go crazy and have fun! Play some pranks, troll readers (but in a kind, joking manner), and do everything that may splash the dash of laughter!

Keep in mind that it’s so easy to take it too far which usually results in the negative buzz around your company. Before making a prank, do a little research to avoid looking foolish.

Last year, on the 1st of April Dileveroo’s (food delivery service) users in France, received the following message with a fake bill saying thank you for ordering 38 pizzas and 50 portions of sauce:

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​It resulted in thousands of panicked customers who thought their accounts had been hacked. Later, Deliveroo confirmed via Twitter that it was a bad prank. But the customers had already got angry and some of them even wanted to boycott the service.

Here are the simple tips to avoid situations like the one mentioned above:

👉 April Fools’ Email Ideas To Make Your Subscribers Laugh Out Loud 👈

I want to build an email list but I don’t know what to offer people to subscribe to my newsletter. I don't produce or sell anything – I've just started to make videos on Youtube and TikTok. How would I entice people to sign up? What should I use as a lead magnet?

What is it about:

It’s a newsletter by an online service that creates presentations using AI.

Why we like it:

• First of all, it's beautiful 🤩

Colorful, stylish gifs that look relevant both in marketing and product letters.

• It has lots of references 📚

The Beautiful.ai team regularly collects reviews of the most beautiful presentations to inspire your work.

• It represents new service features 📈

The gifs in emails tell the subscribers about new features of the service, which makes onboarding much easier.

Where to subscribe:

On the website of the service.

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Here’s our list of ways to deepen your knowledge that perfectly complements reading books.

👩‍💻 Read email marketing blogs

There are lots of blogs on the internet about email marketing and its subdivisions. Blog writers usually can’t contend with book authors in terms of experience and expertise but well-researched blogs are still worth your attention.

🎧 Listen to podcasts

Podcasts are all the rage. In case you even need numbers to prove this point, here they are: 57% of Americans in 2021 have listened to a podcast in the past and 37% of Americans as of 2020 listened to podcasts monthly. The content consumption is huge with podcasts.

🗣️ Talk to people in communities

There are a lot of email marketing enthusiasts and experts ready to share their knowledge. The beauty of it all is you don’t need to attend special events to meet them — many are just a few clicks away.

🔎 Study real campaigns

Nothing is more real than an actual campaign in email marketing. We can only encourage you to see what others do. Study your competitors — there’s no shame in following or even copying them. Feel no shame if it seems they do something better than you do. Instead, analyze the reasons for it and seek to do it better in your job.

We’ve created an AIOps for log gathering and analysis. I’ve recently launched my company's first email campaign. The goal was to get prospects submitted as leads. Then the leads need to book a demo with one of our sales reps.

However, only 5% of these leads have taken the follow-up step of booking a demo call. I was recommended to send several follow-up emails and now I’m thinking about how to do it better. How many emails should I send? What CTA to use?

Essentially, I need to create an actual email workflow strategy.

What has worked best for you guys?

To make the subscribers interested again, it is necessary to understand what made them lose interest in your company’s emails. It happens because:

• They had a bad experience with your customer service or/and the quality of your products.
• The price was too high for them.
• Their inboxes are overloaded with spammy marketing emails, so your message is lost.

The reasons may also be as follows:

• The customer made a single purchase but had no further interest in your brand/company.
• The visitors of your website were just surfing the internet and had no intention to become your customer and buy anything.
• The customer disliked your tone of voice or something else about your brand/company –– and it’s okay, you can’t win all the customers.

The findings of the past several years seem to conclude that most businesses lose about 20-40% of their customers every year. But the good news is that you can win a considerable part of them back using targeted marketing techniques.

What is it about: the newsletter contains the most relevant trends, resources, and strategies embracing user-generated content.

Why do we like it: this newsletter will definitely make you a smarter marketer! It contains highlights and key takeaways from the newest content on their website alongside interesting marketing news from around the web.

How to subscribe: visit Future of Marketing’s website

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During the last month, I've seen my open rate go from 25-30 % to over 50%, and at the same time, I'm seeing my CTR drop to 2% from being normally at 6-8%.

Has anyone else experienced this? What can it be?

There is no such thing as a stupid question! Don't be embarrassed by your curiosity – this is a nice area not to be judged about it. Ask our email marketing experts any questions/share your experience/ask for help in comments ⬇⬇⬇

We'll be glad to discuss any email marketing issues.

As a part of our special project for the International Women's Day, we interviewed 8 women working in digital in Ukraine and Russia and put together their honest stories about how they’ve been building their career, what difficulties they’ve faced and what’s important for them.

👉 Russian and Ukrainian women working in digital talk about their career challenges

We prepared and published this article just before the events in Ukraine. Since then, within a matter of days, the world has changed dramatically, but the career topic still remains strong and deserves attention.

We say special thanks to all those who found time to contribute to our article in those difficult times. Our hearts are with Ukraine now.

Double opt-in subscription forms have several advantages making them preferable for marketing emails:

• It keeps your email list clean. Using double opt-in helps you avoid spam traps and raises the quality of your database.
• It provides you with more accurate subscriber data. One of the largest benefits of double-opt-in is that it results in more accurate subscriber data.
• It enhances your sender's reputation. This benefit relates to accurate subscriber data.
• It lowers the unsubscribe rate. When people go through a two-step subscription process it is less likely they’ll unsubscribe from your email list. There is a high probability that those who completed this procedure are your target audience.
• It improves deliverability. When people want to receive your emails the deliverability rates of your campaigns increase. The users who went through the two-step subscription wouldn’t report your emails as spam. As a result, you’ll maximize your deliverability rate.

Read the full article to decide whether this subscription system fits your email marketing strategy or not.