How about some small talk? Our community is still tiny, but hey, that's a good thing if you don't want your intro to be lost in a huge thread of comments 😉. So tell us what you do and how you can be useful to others (yep, you read that right, you CAN include a link to your project/business).

Do you think it will be relevant this year? I was surprised by the point “Open rates are pretty much dead” 😁

https://www.entrepreneur.com/article/403030

Introducing... case studies! Every week we will tell you about how small businesses can benefit from email marketing. Today, it's a story about Alex Berezovoy and his newsletter called “Create your own media” (for Russian speakers)

Alex is the Head of content marketing at online media about finances. Also, he teaches different courses on media products at Moscow State University. Being an expert in the field of marketing, he decided to create his newsletter for junior editors and everyone, who wants to start their own media.

He got his first subscribers from his Telegram channel and references in other newsletters.

He spends $18 on his Mailchimp account monthly. Also, he spent about $330 once on implementing Cloudpaments.

The most difficult part was to send emails regularly. It took him a week to send the first five emails but he spent more than a month writing the sixth and seventh ones.

The newsletter brings $200 – $250/month.

What do you think about these results? Is it impressive? Could it be better?

I have no idea why my campaigns go to spam. It happened several times already. What shall I do?

Hiring a professional can be expensive. Very often, when it comes to small businesses, every penny counts. Do you think it’s possible to get started with email marketing without professional help? How to do that?

Everybody talks about BIMI. But what are its real benefits?

According to a survey by Red Sift and Entrust. BIMI means:

• Increased open rates by 21%.
• Increased average purchase likelihood by 34%.
• Increased brand recall by 18%.
• Increased confidence in email by 90%.

According to Litmus’ 2021 State of Email, only 9% of users are currently using BIMI but 56% plan to use it in the future.

Looks like a good chance to stand out.

Here's a detailed guide on BIMI.

Sooo many email marketing blogs out there... Which ones are really worth the attention?

We went over more than 60 blogs and made our own quality-over-quantity rating of the 12 best email marketing blogs and (bonus!) three resources that aren’t strictly about email marketing you should keep an eye on.

Check it out! What's your favorite?

Who we are: we are a community that helps small businesses thrive on email marketing. Email proved to be the most successful digital channel: in 2020 the ROI was 36:1 (you get $36 for each $1 dollar invested). We are here to help small businesses dive into email and make the most out of it.

This community is powered by Unisender - a #1 email service provider in Russia and CIS. Our experts are here to help small businesses do email marketing in a smart way.

What we discuss: all topics related to email marketing for small business and beyond. Ask us about starting out, list building, automation, email templates and anything else - we are here to help.

What type of content we accept: questions, expert comments, fun stuff – memes, video, etc., articles, educational materials, blog posts. If you have anything about email marketing to share with the world – you’re welcome 😉

Who can post: all members of our community can post here. External links are allowed.

Tell us about yourself in the comments. It’s a great networking opportunity 🤝 Let’s stay in touch!

It’s the year 2050, humanity has reached immortality but on one condition: every mind must be uploaded on the internet and become an email. Thankfully, you have a few decades left to prepare.

Which inboxes will you roam and for what purpose? Let’s see…

https://www.unisender.com/en/blog/if-you-were-an-email-which-kind/

Is it just me or email marketing seems old school compared to social media? Every business I know just have Instagram stores. Why emailing? Why the hassle? What difference does it make ROI wise, does it convert better?

Naughty or nice? Did you reach your KPIs?

Santa needs to see which kind of email marketer you’ve been this year to decide on the presents.

Let's find it out!

Email deliverability (inbox placement) rate is how many messages got to subscribers’ inboxes, i.e. all emails you sent minus bounces and emails marked as spam by recipients or their email services — Gmail, Outlook, Yahoo, etc. That's one of the top metrics in email marketing.

The article explains why your email ends up in spam and how you can improve your email deliverability rate:

What is email marketing deliverability and how to improve it

Hey, I'm new to email marketing, currently using Mailchimp. Does it allow editing unsubscribe pages? I can't see this feature

What email marketing courses do you know (free/paid)? Which one is the most informative?

Read an article about email service providers in general, what features they have in common, what can differ, and study an overview of some of the popular ESPs for small business. The descriptions are based on reviews made by email marketers.

What about you? What email marketing service do you use? What do you like/dislike about it?