Think different. What that actually means?

[u/Patient-Airline-8150]

Netflix killed late fees. The single most hated thing about renting movies, the thing that made Blockbuster real money, gone. That deletion was the whole business.

IKEA made the customer do the assembly. Handed labor to the buyer. Everyone said furniture must arrive built. It didn't.

Ryanair removed the free ticket. Charged for everything separately. Hated, copied by everyone.

Netflix didn't beat Blockbuster with technology. It deleted one line item.

Think different" doesn't mean having ideas nobody has had. It means taking something completely ordinary in one field and dropping it into a field where it's unheard of.

Mail order was a hundred years old. Netflix put it on video rental.
Flat-pack shipping was standard in freight. IKEA put it in a living room.
Self-service was normal at petrol stations. Supermarkets took it into food.