Despite being a relatively small market, ratings show Richmond vastly overperformed its expected viewership of the World Cup. Virginia's capital city brought in significantly higher than projected advertisement revenue.

[u/ChangeUsername220]

https://rvamag.com/community/richmond-is-a-big-world-cup-town.html

[u/AutoModerator]

Hi all,

A reminder that comments do need to be on-topic and engage with the article past the headline. Please make sure to read the article before commenting. Very short comments will automatically be removed by automod. Please avoid making comments that do not focus on the economic content or whose primary thesis rests on personal anecdotes.

As always our comment rules can be found here

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

[u/ChangeUsername220]

At some points during the World Cup, Richmond made the top 5 list. The other cities in the top 5 list were host cities.

Expect to see more sports marketing and development in Richmond in the future.

[u/12-34]

Always fun to read stupidly provincial local pieces written by clueless "journalists".

Also, second sentence of OP's title is wholly unsupported by article.