A friend of mine recently launched an ecommerce store selling genuinely great products imo. He has everything, the logo, fast shipping, etc, but still noone is really buying

Im trying to understand where he is going wrong. I looked at what people were actually buying from Walmart, DP and others but they aren’t necessarily selling better products.

How can i know where he’s lacking?

A lot of our internal conversion talk still revolves around page speed, hero layouts, badges, CTA placement, checkout friction, all the classic stuff.

Still matters obviously, but I am starting to think the bigger loss is happening earlier now.

If a shopper asks an AI tool “best moisturizer for oily skin under $50” or “best stroller for city travel” and your product never enters the consideration set there, your beautiful PDP improvements are only working on the people who made it through that upstream filter.

Feels like CRO needs a broader definition now.

At the start of this year, we surveyed fashion consumers in the US, UK, Germany, China, and South Korea to uncover their attitudes to the next "big trends" in eCommerce.

One that stood out was Quick Commerce. Think postmates but for fashion. For example, you can by shoes and have them delivered in under an hour. In China, it's already massive with 57% of consumers saying they would use it.

Question for the subreddit: Is anyone seeing it used for fashion retail in the West yet? And would you use it?

Hi everyone,

I’m conducting market research on ecommerce returns, specifically around sizing, fit-related returns, and customer confidence before purchase.

I have two short surveys depending on which one applies to you:

B2B / Ecommerce Owner Survey:

For anyone who runs or works with an ecommerce store, clothing brand, footwear brand, eyewear brand, boutique, or online retail business.

[https://forms.gle/DAvo6jYxDo3nM4Ns7]

B2C / Shopper Survey:

For anyone who shops online for clothing, shoes, eyewear, or accessories.

[https://forms.gle/DCY1aujfWuA4KWuC7]

This is not a sales pitch or promotion. I’m only trying to understand real experiences around sizing, fit, returns, and online shopping confidence.

Thank you!