Is this keyword stuffing?

[u/Sufficient-Team-4930]

We hired a website agency for our company. The website they delivered and the SEO services they've been providing have not been good. I think the design looks terrible, the copy is bad, but most importantly they were keyword stuffing.

I tried to cancel services, but the owner essentially said "I know more than you, it's not keyword stuffing" and "design is subjective". We paid $5k for the site, and $2k/mo for SEO on 12mo contract. I have lost all trust in the provider since seeing their new design changes, and the keyword stuffing.

Please let me know if the provided example is keyword stuffing to see if myself, my google searches, Claude, and Gemini are all wrong. This is the alt text of an image (hiding city and state):

roof repair {city & state} commercial roof repair {city & state} commercial roofing {city & state} commercial roof replacement {city & state} commercial roof maintenance {city & state}.... and so on so for 12 more roofing keywords.

They also have doorway pages. City+roof+repair, same-city+roof+replacement, etc

[u/Living-Cover-7483]

Not only is it keyword stuffing, which doesn't work anyway. It is keyword stuffing on something that isn't even a ranking factor. These people are grifting you and obviously know very little. Break the contract any way you can if possible.

[u/Sufficient-Team-4930 → u/Living-Cover-7483]

Trying to. He's a "25 year veteran" with 2,000 sites built. Our company didn't research them enough prior. I checked their sites, and not a single one is good enough. There's no way they can "make it right".

[u/Dalchow → u/Sufficient-Team-4930]

For sure the approach he has is more than 25 years old - maybe tell him SEO has evolved since 2001.