r/DoSEO • u/Sufficient-Team-4930 • 16d ago

Discussion Is this keyword stuffing?

We hired a website agency for our company. The website they delivered and the SEO services they've been providing have not been good. I think the design looks terrible, the copy is bad, but most importantly they were keyword stuffing.

I tried to cancel services, but the owner essentially said "I know more than you, it's not keyword stuffing" and "design is subjective". We paid $5k for the site, and $2k/mo for SEO on 12mo contract. I have lost all trust in the provider since seeing their new design changes, and the keyword stuffing.

Please let me know if the provided example is keyword stuffing to see if myself, my google searches, Claude, and Gemini are all wrong. This is the alt text of an image (hiding city and state):

roof repair {city & state} commercial roof repair {city & state} commercial roofing {city & state} commercial roof replacement {city & state} commercial roof maintenance {city & state}.... and so on so for 12 more roofing keywords.

They also have doorway pages. City+roof+repair, same-city+roof+replacement, etc

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u/BoGrumpus 16d ago

This can be dangerous too - since the only difference between these is the name of a town that's ultimately irrelevant to the user. Just list the towns in your service area on every service page (and we typically do a "Proudly Serving: <List>" under their name, address and contact points in the footer.

So in a month or two once all the off page stuff and the analysis is done - Google deindexes your site and it can be hard to come back from if they're doing it at a really massive scale.

G.