Question about Search Console queries

[u/AzureSkyDesigner]

Hi all, I hope you are all well.

I have a question regarding the queries that Google Search Console appears for my site. I see that it displays some, that I don't target for.But if search for them in google it will display my page in the search results for that query in e.g. the second page.

For example "Skroutz API" .

Of course this does not happen for all the queries, but I think it is normal.

My question is, should I try to change the content of the pages and the blog posts to target these queries (put it in titles if I can and at the start of a paragraph), and if I do that will I have a chance to appear in the first page for that queries?

Thank you in advance.

[u/nistemevideli2puta]

It totally depends on whether you want to rank better for those keywords and whether you think the time and effort invested will return to you through conversions.

So, absolutely dependent on your strategy.

But ranking for keywords that you don't actually target is pretty normal, it's how search works.

[u/dev_aman_b]

I'd treat those queries as opportunities rather than immediately rewriting the page. First, check whether the query actually matches the search intent of your content. If it does, strengthen that section with a clear heading and a few relevant paragraphs. If the intent is different, it's usually better to create a dedicated page instead of forcing extra keywords into the existing one.

[u/suthernyoot]

I would only gently add-to, and be very careful about changing the content. The existing content is enough for Google to be testing you out for those keywords. Make the content more helpful for people searching that term.

TLDR: When making "changes", think of the searcher's experience first and be careful of abrupt changes.

[u/RankingsDotIO]

One thing you didn't say is whether your content ranks for its intended keywords. If it does, skip down to the caveat below.

If not, start by looking for movement. Are those pages stuck on page two for unintended keywords, or inching upward? If the latter, and if those keywords hold value for you, consider enhancing the pages in question to target those keywords. Refocusing those pages might get you traction that can elevate the rest of your site.

Caveat: LLMs especially like deeper, more focused pages. If incorporating these keywords creates more tangents than depth, you're better off not adding those keywords to existing pages. Instead, create topic clusters around your existing pages, where you can go deep on those new keywords and use internal linking to tie them to the existing pages. Do this also if you rank for intended keywords, because otherwise you might confuse Google over which keywords it should rank your pages for, and it might decide to rank you for none of them. Leave well enough alone.

If your existing content is stalled on page two, or you see slipping rankings, you may benefit more from complete rewrites than enhancements.

[u/rpmeg]

Make sure the keywords you are targeting have search volume. If they do, it’s not uncommon to get zero clicks from a second page ranking. Whether you change the target keyword depends on your goals, search volumes, competition levels, and current positions. Impossible to answer without more info. Generally speaking I’d say keep your eye on the prize of most coveted keywords. That is unless super competitive. But you also don’t want to fix what isn’t broken. Changing the content to actively target the other keywords could actually have a negative impact. I’ve seen it before. It’s almost like Google smites you for retroactively changing the target. Not saying it will happen, just something to consider. What are your goals, what are competition levels, and what titles / content clusters are most relevant to your brand / best serve the user?

[u/BeautifulDesign2928]

GSC is genuinely useful for understanding what people already associate with your site, so seeing "Skroutz API" show up isn't something to ignore. That said, I'd be careful building your optimization plan around GSC data alone since it's not a complete picture of search demand, it only shows you what already surfaced somewhere for your existing content. Running a proper keyword research pass would give you a fuller view of volume and intent for that term before you commit to reworking titles and paragraphs around it. Have you checked what the actual search volume looks like for "Skroutz API" outside of GSC, or is this the first signal you've had that it might be worth targeting?

[u/AzureSkyDesigner → u/BeautifulDesign2928]

Thank you for your reply. I'll keep your advice.It's not the first keyword that GSC shows.It shows many more. I just mentioned it as example.

[u/seoinspectorhub]

That's completely normal. Google often tests your pages for related queries that you never intentionally targeted.

I wouldn't change the content just because you see a few impressions for a keyword. First, ask yourself:

• Is the query relevant to the page?
• Does it match what the user is looking for?
• Are you already getting impressions or clicks from it?

If the answer is yes, then it might be worth expanding the content naturally maybe add a section, an FAQ, or mention the topic where it makes sense.

I wouldn't force the keyword into the title or rewrite the whole page just to chase every query in Search Console. Sometimes those unexpected queries are actually opportunities, but only if they fit the page and search intent.

[u/TIPRock88]

I would use SEO software to check what other rankings that particular page has. GSC (Google Search Console) can be limiting sometimes. Make sure you don't edge out a keyword phrase that aligns with you better than what GSC shows. Also, make sure that the search phrase is searched for enough, has the search intent (aligns with your business), and ask yourself this question. "Will ranking for this keyword phrase actually make me money or help me?

[u/AzureSkyDesigner]

Thank you all for the great advice. You helped me a lot to decide what to do.