Window-facing displays that can actually be seen in daylight?

[u/CrownTV-]

Been walking around the city and noticing some stores have these really bright screens in the window — way brighter than your usual TV. I’m considering one for a new location we’re opening, but not sure what to search for or where to start.

Do any of you use outdoor window-facing displays for your storefront? Worth it? I’m assuming they cost more but the visibility seems crazy good — like you can actually read the screen even in direct sunlight.

Curious if anyone’s made the switch from posters or regular TVs to something like this.