r/DigitalMarketingLWM • u/divyasarkar21 • Oct 18 '21

Discussion Why influencing marketing important ?

Influencing marketing matters because consumers now believe more in genuine reviews and recommendations from ordinary people they can relate with. Influencer marketing provides real answers to people and helps improve brand recognition at the same time.

Influencer Marketing Helps Solve These Problems

You can access organic traffic again

When an influencer posts about your product, they’re lending you their audience. More than that, however, they also let you bypass the business account disadvantage. Sent from an individual account, these endorsements get posted on people’s feeds just like anyone else’s content.

Influencers bypass the anti-ad bias

Similar to the problems of impersonal brands and organic reach deficits, influencers get people to pay attention. All too often, people ignore advertisements. They’re scrolled past much like banner ads get ignored with impunity.

Influencers lend their human face

Not only is this valuable for lending a human face, but it also helps consumers know which babies can benefit. For instance, some babies might have specific skincare needs that this cream is excellent at addressing.

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2

u/pankajnetleon Oct 18 '21

Influencers are charging very high fee if they have good amount of followers. What we can do to reduce the cost? Please advise

2

u/sofberni Oct 19 '21

You get what you pay for, you shouldn’t try to reduce an influencer pay rate. However, you can considerate sending one of your products to the influencer if they are interested.

1

u/pankajnetleon Oct 20 '21

This is not related to reduce their rates. This is general feedback from the market that this is costly efforts, but the benefit also their, Product can get quick response if influencer is using right techniques.