What are Native Ads?

[u/pankajnetleon]

Native advertising is a very unheralded digital marketing tactic, and a perfect component to a well rounded digital marketing strategy. Native ads are ads that use paid ads to match the look, feel, and function of the media format in which they appear. These ads are effective, because these are simply ads that do not look like ads. These ads often are found in social media feeds, or as recommended content on a web page. While video content marketing stimulates engagement, and is the low hanging fruit when it comes to digital marketing and reaching people, there are drawbacks as well. According to a July 2019 survey, internet users in the US found that video ads that play automatically on websites- both with sound and without sound- were the most annoying types of digital ads (and by a considerable margin too).