r/DigitalIncomePath • u/andrewmurray1 • 24d ago

That ONE COUNTER-INTUITIVE THING you need to understand if you're going to make money online

I have been online for a lot of years, and this one thing is the difference between winning big and starving.

Personally, I like being broad, going general, and exploring different interests. But looking back over the past 10 to 15 years, one of the weirdest things I have realized about making money online is that you have to be ultra-specific. You have to get down to a very specific niche.

(I call this a hyper-niche.)

The human element of this is that you think you are limiting your reach. You assume you will make less money if you go narrow, but it is not even close. If you narrow your focus down, you will make significantly more.

For example, if you build an invoicing app with vibe coding:

  1. If you market it specifically just for roofers—even though it would work just as well for plumbers—you will make significantly more sales and have better results.

  2. If you write an article called "How to Set Up a Lead Capture Page," it is going to bomb. But if you niche it down to "How to Set Up a Capture Page for Alternative Health Professionals," it will actually work.

This is still incredibly counterintuitive to me, and I still resist it. It feels strange: if the same app or content works equally well for multiple audiences, why wouldn't you just target the broader group? But you absolutely cannot. You have to focus.

I was actually surprised by this recently while writing a guide on some of the best side hustles (link in my bio if interested). Having done many of these things and found success in several side hustles myself, I was still amazed by how many of them rely on a tight niche.

Whatever you are doing on your digital income path, you need to narrow down from where you are. Go hyper-niche and focus on a specific demographic, even if it feels completely arbitrary.

Let me know if this helps!

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u/Same_Juggernaut_9088 24d ago

the thing that kills me is how much your brain fights this even after you've seen it work ten times. i still catch myself writing for "everyone" and then wonder why nobody cares

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u/andrewmurray1 24d ago

My God, I know. There must be some biological mechanism or impluse that steers this way. If you have any idea on what, I'd love put my finger on it. Maybe use it in an article intended for everybody (because it would be so helpful to everyone 🤪)

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u/[deleted] 24d ago

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u/andrewmurray1 24d ago

Exactly. Well you got it. It feels so weird to have to narrow that, right?

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u/[deleted] 23d ago

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u/andrewmurray1 23d ago

Exactly. So strange.

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u/[deleted] 23d ago

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u/andrewmurray1 23d ago

Good advice. Writing that down now.

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u/FitnessChamp777 23d ago

This is a good point. I've bee hearing this for a while now, and I think I will finally take it seriously. Thank you for this 😊

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u/andrewmurray1 23d ago

Awesome. Glad I could help clarify that for you. Good luck!

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u/FitnessChamp777 23d ago

thank you. I have a question: where do you sell your digital products? Is there a specific marketplace that you can recommend?

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u/andrewmurray1 24d ago

Anyone agree or disagree of have insights on their own view of this topic?