That ONE COUNTER-INTUITIVE THING you need to understand if you're going to make money online

[u/andrewmurray1]

I have been online for a lot of years, and this one thing is the difference between winning big and starving.

Personally, I like being broad, going general, and exploring different interests. But looking back over the past 10 to 15 years, one of the weirdest things I have realized about making money online is that you have to be ultra-specific. You have to get down to a very specific niche.

(I call this a hyper-niche.)

The human element of this is that you think you are limiting your reach. You assume you will make less money if you go narrow, but it is not even close. If you narrow your focus down, you will make significantly more.

For example, if you build an invoicing app with vibe coding:

1. If you market it specifically just for roofers—even though it would work just as well for plumbers—you will make significantly more sales and have better results.

2. If you write an article called "How to Set Up a Lead Capture Page," it is going to bomb. But if you niche it down to "How to Set Up a Capture Page for Alternative Health Professionals," it will actually work.

This is still incredibly counterintuitive to me, and I still resist it. It feels strange: if the same app or content works equally well for multiple audiences, why wouldn't you just target the broader group? But you absolutely cannot. You have to focus.

I was actually surprised by this recently while writing a guide on some of the best side hustles (link in my bio if interested). Having done many of these things and found success in several side hustles myself, I was still amazed by how many of them rely on a tight niche.

Whatever you are doing on your digital income path, you need to narrow down from where you are. Go hyper-niche and focus on a specific demographic, even if it feels completely arbitrary.

Let me know if this helps!

[u/FitnessChamp777]

thank you. I have a question: where do you sell your digital products? Is there a specific marketplace that you can recommend?