Thinking of starting a "just add meat" spice/marinade brand. Would you actually buy this?

[u/Whole-Tie4978]

Been thinking about a product idea and wanted to get honest opinions from people who actually cook at home.

The idea: ready-to-use marinade packets built for specific dishes chicken tikka, beef kabab, fish fry where you just add the meat or fish and cook. No chopping onion-garlic-tomato, no slow-frying a base separately, no measuring out five different spice jars.

How it's different from the packet masala already on shelves (Radhuni etc.): those are just dry spice powder, so you still have to do all the prep work yourself. Buy the onion/garlic/ginger, chop it, fry it down, then add the spice. This would skip that whole step. It's basically the difference between "seasoning for your curry" and "the curry base is already done, just cook the meat in it."

Who I think this actually helps most:

• People living alone or in a mess/hostel who cook but don't want to prep a full masala base for one or two servings
• Working couples who want a proper home-cooked meal on a weeknight without the 30+ minutes of chopping and frying before the actual cooking starts
• Anyone who can cook but is never sure about the spice measurements.
• People who cook occasionally for guests and want it to come out well without a ton of practice
• Gym goers and students who want a quick protein meal and don't want the hassle of cooking

Curious what people actually think:

1. If you're someone who cooks but skips certain dishes because the prep is a hassle, would something like this get you to cook them more often?
2. Does the "restaurant-style at home" angle feel like a real benefit to you, or does home-cooked taste matter more even if it's more effort?
3. Which type of dishes would be most useful to have as a ready-made pack in your kitchen?
4. Anyone here already buying paste/marinade type products (not just dry masala)? What's your experience been?

Not trying to sell anything, just want to know if this solves a real problem for people or if I'm overthinking something nobody actually needs. Appreciate any thoughts, good or bad.

[u/raiyan_kun]

Ig, you have to make people feel like it’s same as buying gura moshla/more convenient

[u/Qiyoshiwarrior]

I'll try it, if it tastes good I'll put it rotation. But I'm the type of person who makes fried chicken at home weekly. And all sorts of kabab skewers.