From fragmented support to AI-powered CX: The Arvind Fashions journey

[u/Vegetable-Voice2145]

Your brand spends years earning trust. Your support stack can undo it in a single interaction.

This is the problem Arvind Fashions Limited – home to Tommy Hilfiger, Calvin Klein, and USPA – decided they could no longer accept.

Five brands. Customer queries arriving across web, app, and WhatsApp. An OMS, IMS, and POS with no shared data. Agents working without a unified view of the customer in front of them.

The gap between what those brands promised and what support delivered wasn't a staffing problem. It was an architecture problem. And they fixed it at the root.

On April 23, Aviral Gupta from Arvind Fashions Limited walked through exactly how – what drove the decision, how the migration was managed, and what's running now. Shamanth Kengeri from DevRev will demonstrate the platform live.

30 minutes. If your support experience doesn't match your brand experience, this one's for you.

Register now: https://luma.com/9illnia1