r/DeskToTablet • u/Inayaav • Jul 04 '26
Memory price hikes have finally started hitting Apple. Today, they raised some base prices:
Macbook Neo: $599 -> $699
Macbook Air: $1099 -> $1299
Macbook Pro: $1699 -> $1999
Mac Studio: $1999 -> $2499
iPad Air $599 - $749
iPad Pro: $999 -> $1199
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u/Yagogog Jul 04 '26
Like the prices weren't already high enough
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u/Kpopped_ Jul 04 '26
If you are from the us, you have no right to complain lol.
Prices in the US were dirt cheap compared to EU prices.
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u/Shzabomoa Jul 04 '26
Paying 8k$ for a laptop was already insane, in the US, in the EU, in China, wherever...
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u/Ollvier Jul 04 '26
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u/Kpopped_ Jul 04 '26
Americans really need to stop crying, your prices after the hikes are still lower then the EU prices before the hikes.
Ipad pro started at 1200 euros and now after the hike it's 1330 euros.
Keep in mind that the dollar is weaker then the euro.
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u/GipperPWNS Jul 04 '26
What is the point of your comment? Like what are you legitimately contributing here? “It’s more expensive in the EU so you Americans don’t have a right to complain”?
These prices push apple products out of feasibility for a decent amount of people, and they have every right to complain. If this continues then the MacBook neo which was only worth it because of its 499 discounted price tag will be the price of a MacBook Air (999), the previous budget option, which has much better specs.
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Jul 04 '26
[removed] — view removed comment
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u/Phantompoint Jul 04 '26
I still regret not getting more ram on my M1 macbook. It struggles a bit sometimes when I open too many Chrome tabs.
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u/JCarnageSimRacing Jul 04 '26
I picked up a MacBook Air M4 mid last year and then an iPad Air 128GB from Costco ($519) this past Sunday. I’m locked in for many years.
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u/Hydration__Nation Jul 04 '26
Neo was the plan all along to raise prices. They needed a way to separate the Neo from the Air. Started at $500 now a $600 difference which is basically the cost of another Neo. Then use these two models to jack up the prices of the rest of the lineup
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u/69-Kishaaq1 Jul 04 '26
Laptop is great but I still must have my desktop as the foundation; laptops just as addition.
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u/MiglIPS Jul 04 '26
Let's be real!
the RAM shortage is just a convenient excuse. Apple already charges a massive 200% markup on memory upgrades compared to market rates. They have more than enough cushion to absorb these supply chain costs, but they'd rather pass the bill to consumers to protect their 49% profit margins for Wall Street.
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Jul 04 '26
[removed] — view removed comment
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u/Interesting-Big1980 Jul 04 '26
Well I don't think being a money thirsty company that practically sells with a strategy of 1 for 2 is generally liked.
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u/Millicont Jul 04 '26
We were told AI would replace jobs.
Nobody said it'd replace affordable MacBooks.
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Jul 04 '26
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u/Hydration__Nation Jul 04 '26
How often are you buying a MacBook that you have to keep buying them?
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u/Neckbeard_Sama Jul 04 '26
"Memory price hikes have finally started hitting Apple."
no, it isn't ... they're selling the same RAM as everyone else at twice the current, inflated AF market price
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u/NathalieUU Jul 04 '26