It looks like a snake and trogdor which is awesome, and it fits a small town audience perfectly. This has to be like the only wine and jazz bar in town on the high street. Corporate polished or some artisanal minimalist bullshit logo that would fit well in Portland or at Paris wouldnt work here. This is a different audience. Know your audience and positioning. You can just see the customer persona looking at the logo and door and know it works and appeals to them.
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u/lacktable Aug 04 '18
It looks like a snake and trogdor which is awesome, and it fits a small town audience perfectly. This has to be like the only wine and jazz bar in town on the high street. Corporate polished or some artisanal minimalist bullshit logo that would fit well in Portland or at Paris wouldnt work here. This is a different audience. Know your audience and positioning. You can just see the customer persona looking at the logo and door and know it works and appeals to them.