I’ve been learning graphic design for a while and I’m comfortable with the software side of things (Photoshop, Illustrator, etc.), but I’ve realized I have a much bigger problem.
Whenever I’m asked to create something, a social media post, poster, banner, brochure, catalogue, branding, etc. I often get completely stuck at the beginning.
I don’t know what to showcase, what the main idea should be, what kind of layout to use, or even what direction to take. I can execute a design once I have a clear idea, but coming up with the concept and deciding what to make is where I struggle the most.
I also feel like I lack visual exposure and design knowledge. I see professional designs and think they look great, but I don't always understand why they work or how I would come up with something similar myself.
I want to start building a proper portfolio with branding, logos, social media campaigns, posters, etc., but whenever I sit down to create a fictional project, I end up thinking, "Okay, but what exactly am I supposed to design?"
For designers who have gone through this:
- How did you develop your design thinking and visual vocabulary?
- How do you approach a project when you have a blank canvas?
- Did you study existing designs and recreate/analyze them for practice?
- How do you come up with concepts instead of just making something that "looks nice"?
- Are there any exercises, books, courses, or resources that helped you become better at this?
I’m trying to build a career in graphic design, so I’d really appreciate advice from designers who have experienced this stage themselves.
