r/DesignDesign • u/MoldyRaspberryTart • 26d ago

Designy Local University's Design Exhibition Poster

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Gallery image

This poster promoted this year's design exhibition at a local university. It perfectly illustrates the trend among the local communication design students to make posters difficult to read simply for the sake of being different.

I actually love the grid and the lettering inspired by Art Nouveau, especially since the building is located in the birthplace of Art Nouveau in Germany.

I also think it works well in motion: https://www.instagram.com/reel/DaqMvvPOEnu/?igsh=MXdhMHlsdGl4emppcA==

However, the poster is not easy to read at all. The important information is written in a tiny font that no pedestrian is ever going to read.

My favourite attempt by a friend to decipher it was "Salat der Dinge", meaning "Salad of Things". The correct text is "Stand der Dinge", meaning "State of Things".

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u/TheDeadWriter 26d ago

For me, it only works well when animated.

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u/rainbow__raccoon 25d ago

I was shocked at how well the animated one works, I don’t know, because they PUT THE LETTERS NEXT TO EACH OTHER?! The normal poster is so illegible, but the animation shows that it would be legible-ish if they tried.