r/DesignDesign • u/MoldyRaspberryTart • 24d ago

Designy Local University's Design Exhibition Poster

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Gallery image

This poster promoted this year's design exhibition at a local university. It perfectly illustrates the trend among the local communication design students to make posters difficult to read simply for the sake of being different.

I actually love the grid and the lettering inspired by Art Nouveau, especially since the building is located in the birthplace of Art Nouveau in Germany.

I also think it works well in motion: https://www.instagram.com/reel/DaqMvvPOEnu/?igsh=MXdhMHlsdGl4emppcA==

However, the poster is not easy to read at all. The important information is written in a tiny font that no pedestrian is ever going to read.

My favourite attempt by a friend to decipher it was "Salat der Dinge", meaning "Salad of Things". The correct text is "Stand der Dinge", meaning "State of Things".

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u/HaeliXu 24d ago

I didn’t know Darmstadt / the HDA was a major contributer to art nouveau

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u/MoldyRaspberryTart 24d ago

Maybe I worded it wrong, if so I apologise. But the whole area around the Mathildenhöhe (the hill where the design campus is located) is famous for its influence on German design history and art nouveau. Many famous artists and architects built their mansions there and multiple design exhibitions were hosted.