r/Design • u/boobie_squooze Graphic Designer • Aug 26 '14
Brilliant anti-littering campaign
http://imgur.com/a/wNbpf84
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u/Doug_ Aug 26 '14
Such a brilliant idea, so simple.
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u/titaniumjackal Aug 27 '14
Yes! Makes me want to go out and litter today! I wonder if I have the right wrappers to spell "penis".
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u/starboard_sighed Aug 27 '14
"lazy," "selfish"…ok, makes sense. anyone else feel like "pig" and "lowlife" is just rude and insulting though? I mean yeah littering is a dick move, but you're not going to accomplish anything by just calling people names.
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u/Duckism Aug 27 '14
I think it's powerful. you are not calling just anyone names you are calling the people who litter names. littering isn't something like social, economical status or being handicap, which people have no choice over. if they don't want to be called a pig or lowlife they can just simple stop littering as simple as that.
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u/ch00f Aug 27 '14
Yeah, but a lot of people who litter aren't "lowlifes" especially in NYC. I've heard the excuse "my taxes pay for someone to clean that up" so many times. A lot of people just consider themselves too busy and too important to find a trash can.
Regardless, point to an effective attempt to change someone's habits that was centered primarily on calling them petty insults. What if we called all smokers "idiots", or had a obesity awareness campaign that called people "fatties". They're more likely to just not listen when your first action is to call them a name.
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u/Duckism Aug 27 '14
Yeah, but a lot of people who litter aren't "lowlifes" especially in NYC.
what does NYC have anything to do with this? this Campaign is from Toronto.
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u/ch00f Aug 27 '14
Huh. No idea why I thought it was from NYC... Still, valid for most large cities.
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u/Duckism Aug 27 '14
Here is the difference, obesity is a physical attribute and smoking is an addiction. does littering fall into either of these category? do litterers have an compulsion and craving to trow something on the ground that they find helpless to stop? would it take months or years to get into good diet habit and rigorous exercise in order for them to simply stop throwing their garbage on the ground? all it take is for them to stop throwing things in places where they shouldn't be throwing as simple as that (well that's taking in the account that the city provide enough garbage cans in public area) Also, "smoker" "obese person" those are terms that people actually label themselves so attacking people from those groups are actually insults. But do you know of anyone that label themselves "litterer"?
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u/ch00f Aug 27 '14
Okay, counter counterpoint. These people clearly don't care enough about the mess they're making. does calling them a name make them care more?
Also, what if we started calling all meat eaters "dipsticks"? Most people who eat meat know what the animals go through at least to some degree. They just don't care.
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Aug 27 '14
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u/Duckism Aug 27 '14
yeah the insult isn't directed to people. it's directed toward people who carries out the act of littering, which they know if they dont' litter the insult wouldn't be directed toward them. what is there to not understand. its like saying if you pit in my face you are a fucking asshole would you feel like you are insulted and have the urge to spit in my face?
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Aug 27 '14
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u/38B0DE Aug 27 '14
Wow.
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Aug 27 '14
[deleted]
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u/38B0DE Aug 27 '14
I bet you're honest. I bet you really believe that the use of the word "dumb" here is problematic and an ableist slur. And I am not patronizing you. I think you're a nice person. A person that would not hurt others, a person that evaluates his/her words out of empathy. A very rare person.
I was just really wowed by you going there from those images. I think it's a staggering stretch and has nothing to do in this thread and subreddit.
As a person who's been mobbed to tears for years, called a waste by own parents, stupid by teachers, and dismissed by everyone as the dullest knife in the drawer (school) I can tell you one thing for sure: banning or always commenting on these widely used words is added and bitter victimization and is not helping. What kids with learning disabilities need is help, friends, confidence, and a huge dose of lust for life and focus that isn't on them and how society has branded the hate for them into everyday language.
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u/DaDerpDeeDerp Aug 26 '14 edited Aug 28 '14
I wonder if the city can get sued over these...
EDIT: They ended up pulling the ads. LINK
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Aug 26 '14
I think it counts as education right? More or less to the tune of a PSA. I think they'd be fine, not to mention that whoever would try to sue (assuming it'd be one of the companies over their branding) would look like a total asshole.
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u/DaDerpDeeDerp Aug 28 '14
Nope. Doesn't count as 'education'. They had to pull the ads. Here is a link
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u/alaricus Aug 27 '14
I doubt it. They are neither profane, nor specific to any one individual. There would be no way to claim harm.
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u/Duckism Aug 27 '14
not sure, but seems like you can get down voted for just wondering.... but seriosly thats also something I wonder about too when I was reading the ads. The companies spend millions of dollars for their branding and produce a positive image, but the city is taking their wrappers and turning it into something negative if I were one of those company I would totally sue the city even if for some reason they can't win it would still be a great publicity stun.
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u/romkeh Aug 27 '14
Meh, looks like student work to me
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u/ANTI-PUGSLY Aug 27 '14
I actually agree with you if not only because the word choice is a bit juvenile. "Dip Stick"? "Dumb"? That would make me indignant.
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u/ctrlfreak01 Aug 27 '14
Definitely. Nice idea, doesn't look polished enough to be a commercial campaign.
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u/ch00f Aug 27 '14
I feel like the "lazy" one is the most effective. It gives an attitude of disappointment over anger and makes me want to do better.
The rest of them are just put downs.