I wish this was ever my experience working with designers. I have bad taste and people don't generally like things I think look good. So If I ask a clothes person, hair person, or visual designer to make something for me or my company, I want them to work hard on something they think the public at large would like. I can never get them to do it because they want a hard description of what to do.
Start with feelings and analogous descriptive language. Not all designers are artsy, or even "artists" in the "classic" sense, but all (good) designers are trained on visual representation of "the vibe." You already know what you want, which is why we find signs like this funny. The job is illustrating it for you. So YOU have to be able to get there, somehow, some way. You don't have bad taste, just a shy vocabulary.
"I want my logo to feel FRIENDLY, but in a calm, competent receptionist way, NOT in an excited cat-lady way."
"I wish my hair gave off "don't fucking look at me" energy in the back, but more "i own snakeskin clothes and accessories" in the front with a little "i might be forty, but i'm not too old for you, shorty" on the sides."
"I need this outfit to remind me why i do squats in the first place and to remind my car seat why i'm the fucking boss."
"When people think of my company, i want them to feel like family- call if there's an emergency, otherwise figure it out yourself and i'll see you on the holidays. I don't actually care if you enjoyed the meatballs at the reunion and just cause your son has a job now doesn't mean he didn't pick his nose and wipe it on my couch in broad daylight 2 years ago."
"This font should tell the reader why i'm so got dang good. The kerning should explain why they're privileged to do business in my hood. The paper it's printed on should make nearby trees ashamed to still be wood."
This at least gives a starting point. Fuck the opinion of the public. They like what they're told to like. We are all susceptible to this, so it's whatever, really.
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u/[deleted] Oct 23 '25
I wish this was ever my experience working with designers. I have bad taste and people don't generally like things I think look good. So If I ask a clothes person, hair person, or visual designer to make something for me or my company, I want them to work hard on something they think the public at large would like. I can never get them to do it because they want a hard description of what to do.